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Custom Mobile App Development

Appearance and functionality — it’s a short list of demands for a good mobile application. But don’t judge too fast; to achieve perfection in these two areas, you need an experienced and advanced team. A team that can hear what your client doesn’t even say, just feels and needs, taking into account any possible preference — a team with bold expertise in business, technology, and user experience. No worries, we can handle the challenge and earn your trust as your custom mobile app development company.

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Mobile Application Development
Services We Provide


Native iOS Development

Swift and Objective-C are the technologies we use for native iPhone/iPad software development. We will assist you with the full process of iOS app development, starting from initial ideation to App Store submission.


Native Android Development

Native apps are popular in the mobile industry since they can access specific operating systems’ built-in features and perform them fast and smoothly. We use Kotlin and Java to deliver amazing Android apps.


Hybrid Mobile Development

Many businesses take advantage of hybrid apps, as the same code is used for various mobile platforms, such as iPhone, Android, etc. In addition, hybrid development reduces development time and cost. We use the most innovative technologies to build these apps.

Compare these approaches in our article on the blog.

View article

Mobile App Maintenance

We can offer you 360° support with:


DevOps Support Services

We are always on the lookout for the perfect uptime for your system. Fifteen minutes of production time to provide emergency support will save customer satisfaction and reduce your IT-related cost.

New Relic

Development Support and Maintenance

We’ll provide daily monitoring of web and mobile performance and security scans, backup copies and databases with further storage, tech support, and interactions and follow-ups with third-party services, suppliers, and vendors.


UX/UI App Design

Our specialists create the product, knowing exactly how it should work specifically for your audience. We get deep insights into your target audience using specialized analytics tools, such as:


Our Mobile Application Development Cycle

The mobile app development lifecycle can be boiled down to seven stages.

To start with something appealing and powerful enough to perform the way you expect, you have to make sure your project is one of a kind or differentiates in the best way to cover more needs than analogs. That’s why you need to discover your niche and find your unique value proposition. This is the perfect moment for a discovery phase if you are starting a brand new business or business analysis if you have scaled and are growing already. Having done those, it’s time for numbers and your mobile strategy. Here we determine the return on investment (ROI) and set the budget. Together, we explore the market, form user personas, and think of how we will match your project with your customers — promotion strategy — and the ways to expand and scale.
What’s inside your application? You definitely know, but you don’t have to take into account every single detail yourself. Our experienced technical writers will help you express your idea in technical documentation, describing carefully every layout, making it work smoothly and intuitively. While planning every slide of your application, we prospect future growth opportunities and improvements. At this discovery phase, we add value for your future customers, making your app easy to use.
At this stage of mobile application development, you can already see its visual representation and correct any misconceptions or imperfections. The prototype steps include:
  • Sketch of the app, visualizing what the app will look like, the logic, number of pages, and the way they interact;
  • Wireframes creation, which shows the draft of the app structure;
  • Clickable prototype, which can help you find logical breaks as well as technical inconsistencies. It’s crucial to correct them before the launch;
  • App skins creation: you already have the wireframes put together and can look at the product.
Custom mobile app development services consist of two parts: front-end development and back-end development. Mobile app front-end development is responsible for the screen design for all possible mobile layouts and integrations with the back-end. In other words, this is the stage where everything your final customers will see and interact with on your app is being created. The main goal is to make it work smoothly and provide value for the users. Mobile app back-end API development brings the users to the results they expect through server and database, business logic, retrieval, and API layer. This stage of the mobile app development lifecycle connects the front-end of the app to the database and server to collect and provide information. Read more about the development process in our case for the client.
There’s one thing you can be sure about: you don’t exactly know what device your customer is using while using your application. Whatever this device is, your mobile app has to work properly to get your client to their desired outcome. So the quality assurance stage is inevitable to make sure the application is compatible with different operational systems, screen sizes, and platforms. During this stage, the app is released to a few actual users to get feedback and beta test the navigation performance, buttons, etc. Also, at this stage, we check safety of mobile applications to ensure your clients’ personal information is protected.
When you complete the custom mobile app development and testing stages, and everything works correctly, it’s time to market and launch your mobile app to your customer base. Whether you publish your application on the Apple Store or Google Play Market, you have to follow strict rules and regulations, and your application has to comply with them. To get your app approved without issues, you need a reliable and experienced developer. Once the app successfully appears on the market, you need to have a marketing campaign.
To get your mobile app to work fluently and flawlessly and remain at the top of your users’ list, you should have reliable support to fix every minor bug and improve performance constantly. Custom mobile app development services by Geniusee are always there for you.

Mobile App Development Expertise


Geniusee has multiple successful partnerships focused on custom mobile app development with 100+ companies in different industries, but the most significant numbers are in our focused industries: FinTech and EdTech.

Our Success Stories

Benefits of Custom Mobile
Application Development

It’s easy to understand whether the mobile app development services you are getting are good quality: your development team is attentive to your requirements and needs.

A custom mobile application development company should provide you with the team members you lack, covering the skill gaps in your team or hiring the entire team for you and with you. A team of people you have constant contact with and whose results exceed your expectations. Not by chance because you had time to evaluate their talents when you selected the team for your project’s lifecycle.

Your custom mobile application development company accepts your project’s challenges as important personal opportunities. Your project is their priority. That’s the only approach that works.

Technologies And Tools


Why You Should Choose Geniusee for
Mobile App Development

Our team of senior professionals in custom mobile app development is constantly expanding its expertise as we stick to the results and aim at meeting our clients’ expectations. We don’t just supply our services; we create fruitful partnerships with our clients by being open, available, and transparent at each stage of communication. We know that the best results of the conversation come if you listen carefully. That’s our main approach: we actually hear what you say and get what you want.

We systematize our processes for achieving significant results based on metrics: we track the velocity of teams, stick to execution on a per sprint basis, and use transparent time logging.

Unit testing and code coverage help us understand what is optional, and we concentrate on the essential and necessary work.

Automation testing allows us to compare actual outcomes to expected ones.

And these approaches help us achieve our results:








by our clients

Visit our blog

Frequently Asked

The price of the entire custom mobile app development service depends on the number of working hours required. According to Clutch’s survey, the median cost for an app is around $170K, with a range starting at $30K to $700K. So it depends on the vendor you work with, the complexity of the product you want to have in the end, and the estimated time limitations you set. You can also count the approximate cost on our estimator.
It depends on the set of tailored features and functions you want to have. The average time of delivery for a mobile application is from nine weeks to four months.
Your developers should offer you the best scenarios of constant improvement and a mind map for scaling your product in the future. So to make it happen, you should take into account this perspective and check the actual version of your application on bugs, adjusting it with new functions and adapting it to new realities in the technology world, such as new screen sizes, etc.

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