Zedosh: digital advertising solution

Geniusee was recognized as a development team for the digital advertising solution Zedosh—the first regulated Attention Exchange® with the aim to make the world a fairer place. We tailored a cross-platform mobile app that connects end customers with marketing agencies that provide advertising videos. With a deep analysis of consumer buying behavior, Zedosh offers only relevant ads to watch. The user gets paid for each video watched and often learns about suitable and needed products and services.

Services:

Industry:

Location:

United Kingdom

Guillaume Kendall

Zedosh Founder

"Zedosh has built a new app that crosses traditional verticals—FinTech (including open banking and payments) with EdTech. Geniusee has been with us all along the way, and without them we wouldn't have such a great app."

Business context

Zedosh is a new digital advertising platform that financially empowers Gen Z. By leveraging open banking, we provide insights into their spending behavior based on financial and social analytics, tips on how to manage their money, and, most importantly, the ability to monetize their attention through a disruptive advertising model. We’re fusing FinTech and EdTech for our customer’s business needs.

Our collaboration started in 2020 when the Zedosh team reached us with the idea of a digital marketing app only. We started from MVP and released a fully customized product in a year and a half. We continue our collaboration with the Zedosh team, upgrading the system according to upcoming trends and challenges.

Key challenges:

Deliver MVP in three months to start testing the model and checking the product hypothesis.
Implement a payment system that would be easy to use.
Provide the highest levels of user security with the same encryption and physical security as banks.
Centralize access to multiple asset platforms.

Work approach

Entrance queue

To test the loading rate of our application, we come up with queues for end customers. This also allowed providing only relevant audiences for marketing campaigns.
Delivering expertise and joy

We delivered a quality product for online advertising on the edge of FinTech and EdTech and filled it with additional features to entertain customers, e.g., an in-app weather panel.
MVP-based process

MVP empowers us with direct customer feedback to improve our digital advertising solution in the following iterations. This is the best way to test solutions on real customers.
Experimental approach

The Geniusee team never hesitates to be the first to try new ways and set trends. We tested new approaches to design and customer experience to empower Zedosh’s business growth.

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Process

Geniusee concentrated on these core activities during this project:

Creating a service-oriented architecture with individual payment services, each with their own specific parameters
Creating a comprehensive set of push notifications to be delivered with near real-time efficiency and accuracy
Building a user-friendly, intuitive interface for the app
Developing a cross-platform React Native application

Our cooperation began with the two-week discovery phase we conducted with the React Native technical lead and the designer. We provided the MVP scope, timeline, and application design. The client was happy with those results, and we started the development process.
After developing the MVP version, we came up with new ideas for improving the customer experience and spent two months working on this with the team. We created all possible user flows, so they feel comfortable. During the CX stage, we tried many experimental and fresh new techniques to turn potential customers into real ones.
Geniusee always looks forward and anticipates future app load. That is why we decided to create an easily scalable architecture. We also wanted to ensure security and reduce operational costs. To ensure this, we delivered a cloud architecture.
Geniusee bases development on SCRUM with ongoing business analysis, market, and competitor research. We delivered the front and back end and the admin panel for Zedosh, tailoring a full-cycle development process.
The most complicated items were integration with the provider of financial data. The second complex thing was to select a good payment integration. We also provided data integration and financial data analysis via Datrix. Another interesting thing was to connect the Zedosh app with Google ad campaigns.
Geniusee executed manual testing to ensure the quality of deliverables on this project. Our work was based on unit tests and test cases. Our experts delivered classical types of tests such as functional and non-functional, regression, smoke, and more.

Project tech stack

As we decided to go cloud due to tailoring a secure and scalable project, we had to choose suitable and alignable technologies. We based the development of digital marketing solutions on the Laravel platform, which fits perfectly for high-load projects and big customer rates.

Back End:

Mobile development:

Geniusee team

One of the most significant benefits of IT outsourcing is the possibility of efficiently scaling your team up and down. On this project, Zedosh enjoyed this advantage, collecting a big team at the beginning to deliver MVP fast and working with a smaller team to add new features later.

Product team

Development team

Oleksiy

React Native Developer

Zinedine Zidane from Geniusee—that’s what Guillaume, our client, calls me. This makes me proud and extremely motivated, pushing to deliver results above perfect. I’m proud to be a part of the Zedosh development team—together with Guillaume and Taras, Geniusee’s CEO, we succeeded in building a proactive, open, above-positive culture, full of respect and with no negativity. Trust, connection in out-of-work fields, and exciting ideas were driving and pushing us on the road to perfection.
Anna

Project manager

That's the great experience of customer involvement, collaboration, and perfect leadership skills from the Zedosh management side. The important thing is that the responsibilities within the Zedosh management team are perfectly divided. We have a COO/PO who is very precise in details and highly structured, which helps us keep the backlog and future developments clear. The CEA is a very charismatic visionary who is inspiring the team to achieve high results and is also a great business development specialist.

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Features

Advertisement campaigns
- Videos are added to the admin panel and watched in the app
- The admin sets compensation for the watch
- Ad campaigns are tied up to marketing companies
- App offers clients the ability to watch only ads that refer to their interests
- Integrated Google ads
Deep analysis of financial data
- Deep analysis of financial transactions and spending (buying journey)
- Defining customer buying behavior
- Ads are shown only to the target audience
Payments
- The app is connected to the customer’s bank account
- Inside the app, users get Zedosh coins that are converted into real money
- Customers can bring our earnings straight to their cards
- Customers are paid from one cent to one pound per ad
- Protection system - the reward is not paid if the user didn’t watch the ad from A to Z
User-app communication
- Mass alerts campaigns
- In-app and push notifications
- Video stories, as in Instagram and Facebook
- Educational tutorials about the app and teasers
Admin panel
- Interactive analytical dashboards
- Reports on campaign performance
- Reports on the main spending
- Conversions convey
- Video uploading
- Creation of ad campaigns
- Sends push notifications
- Updates info cards (news)
3d party services
- Datrix — data analysis of customer buying behavior
- Moneyhub — connection with bank accounts
- AdMob — Google advertisements
- Revolut, Payoneer, Wise — payments for watching ads

Results

The success of this project hinged on the following factors:
- Great client involvement, support, and collaboration
- Motivated and professional team members who were dedicated to the project
- Choosing powerful frameworks to build the app
Geniusee delivered:
- Profitable and engaging customer app
- MVP in three months
- Full-featured product in one to five years
- Smooth working app and third-party services