About the client
Zedosh is a UK-based digital advertising startup founded by Guillaume Kendall with the goal of giving consumers direct financial value for their attention. The platform connects users with short, relevant video ads and uses open-banking data to understand real spending behavior. This allows brands to target audiences more accurately while users earn money for each completed view.
Business context
Zedosh is a digital advertising platform built to help Gen Z earn money by watching ads that actually match their interests. Using open-banking data, the platform analyzes real spending habits and daily financial activity to show only relevant content, while also giving users practical insights into their financial behavior. This blend of advertising and financial education allows Zedosh to offer a more meaningful experience than traditional ad platforms.
Our partnership began in 2020, when the Zedosh team approached us with an early idea and the need for a fast, testable MVP. We delivered the first version and then expanded it into a full product over the next year and a half. Since launch, we’ve continued working with Zedosh to refine the platform, introduce new capabilities, and keep the system aligned with changing user expectations, market dynamics, and regulatory requirements.
Customer review
“Zedosh has built a new app that crosses traditional verticals — FinTech (including open banking and payments) with EdTech. Geniusee has been with us all along the way, and without them we wouldn’t have such a great app.”
Guillaume Kendall
Zedosh Founder
Move from concept to a working MVP in only 3 months
The team needed more than a prototype but a functional product ready for real users. Turning a PowerPoint concept into an operational mobile app under tight deadlines required clear priorities, fast decisions, and disciplined execution.
Create a payment flow that handles instant micro-payments
Automated financial rewards were central to the model, but micro-transactions at scale introduced a level of technical complexity that was not obvious at the idea stage. The system had to support quick payouts, accurate tracking, and seamless bank connections without slowing the experience.
Navigate security expectations and platform restrictions
Working with open banking data required a security posture comparable to that of regulated financial institutions. At the same time, Apple’s policies presented additional hurdles, requiring careful adjustments to Zedosh’s business model and app logic to ensure approval.
Connect several external services into one reliable system
To function as intended, the client had to unify banking data, payment providers, behavioral analytics, ad delivery tools, and campaign management. Synchronizing all of these services while keeping performance stable was a significant technical challenge.
Solutions we implemented
1. Scalable architecture
We structured Zedosh using a service-oriented architecture, separating payments, analytics, and ad-delivery functions into dedicated services. This approach made it easier to scale workloads, adjust components independently, and maintain predictable system performance as usage increased.
2. Cross-platform mobile app
Our team developed a React Native application supported by a clean, intuitive interface. The goal was to help users navigate ads, payments, financial insights, notifications, and account settings without confusion or unnecessary steps.
3. Engagement and notifications
We created a flexible notification layer that supports mass alerts, in-app updates, push campaigns, onboarding tutorials, and short video stories. This ensured that advertisers could communicate quickly with users while maintaining consistent engagement across campaigns.
4. Secure external integrations
We connected Zedosh to Moneyhub for open banking data, Datrix for spending behavior analytics, and Google Ads tools for campaign execution. These integrations were implemented with strict data-handling requirements to protect user information and maintain system reliability.
Advertising campaigns
Admins upload video ads, set view compensation, and attach campaigns to specific marketing groups. Users see only the ads that match their interests, supported by integrated Google Ads targeting.
Financial behavior insights
The platform analyzes real spending data to understand buying patterns and show ads that align with a user’s actual financial behavior, improving both relevance and engagement.
Payments and rewards
Zedosh connects directly to users’ bank accounts, converts earned coins into real money, and enables instant transfers to personal cards. A built-in protection mechanism ensures rewards are issued only when an ad is fully viewed.
User communication
The app supports mass alerts, push notifications, in-app messages, video stories, and guided tutorials, helping brands reach users quickly and keeping the experience engaging and informative.
Admin panel
A centralized panel provides analytical dashboards, performance reports, conversion insights, video upload tools, and full campaign management capabilities, including the ability to push updates and content to the app.
Third-party services
Zedosh integrates with Datrix for financial analytics, Moneyhub for open-banking data, AdMob for advertising delivery, and global providers such as Revolut, Payoneer, and Wise for reward payouts.
A validated MVP delivered in 3 months
The first release allowed Zedosh to test its attention-based advertising model with real users and gather early behavioral insights.
A full product rolled out over the next development cycles
Within the following years, the platform grew from a simple MVP into a complete mobile solution with payments, analytics, user engagement tools, and admin functionality.
Stable performance across all integrations
The app operates reliably with banking, analytics, and advertising services such as Moneyhub, Datrix, Google Ads, Revolut, Payoneer, and Wise.
A profitable and engaging app for end users
The final product enables users to earn money by watching relevant ads while giving advertisers more accurate targeting and measurable engagement.
