If you have an idea of excellent service or applications that solve the problem of users, do not rush to invest money in the development of a full-featured product and get ready for months of hard work behind closed doors. According to the concept of a “lean startup”, will be much more effective in finding the answer to the question: “Do users need this product?”. MVP development services for startups will help you with it.

MVP (minimum viable product) is a minimally viable product that allows you to get meaningful feedback from users, to understand what they need and not to create what they are not interested in and for which they are not willing to pay.

Within the framework of the concept,the idea of your startup is a hypothesis

To check it, you must do the following:

  • Clearly formulate a hypothesis.

  • Determine the criteria by which its viability will be determined.

  • Make a minimally viable product to confirm the hypothesis and run it.

  • Measure performance indicators.

  • Draw conclusions and test the following hypothesis, if necessary.


MVP for startups doesn’t mean a raw product made in a hurry. Minimal time is spent on its development and it contains only key functions, the relevance of which for real users should be checked. Studies show that 60% of features are not used at all, and, therefore, they are not in demand among users. The concept of MVP allows you to reduce the time to start a project by creating only the necessary functions and start getting real feedback on your product.

In this case, everything doesn’t end with the receipt of feedback. The lean startup methodology, to which the MVP concept belongs, is based on the development – measurement cycle — the study of feedback. Therefore, the receipt of feedback is followed by the revision of successful features and their re-testing. If everything is successful, you can create a full-fledged product and enter the market.

No matter how ingenious the idea is - this is not the end result.

idea result image

By creating a minimally viable product, you can:

  • 1

    Save money without investing them in a failed project.

  • 2

    Check if your product is interested in potential users.

  • 3

    Find out which direction of development will be the most optimal with the help of iterations.

  • 4

    Collect a database of potential customers and find early adopters of your product.

  • 3 200

    According to the study, during which 3,200 fast-growing mobile and Internet startups were studied

  • 74%

    In 74% of cases, a premature scaling becomes the cause of start-up failure, cause the company's revenue from new users is lower than the cost of maintaining them.

startup mvp development Stages


Define the main task of the product.

To be in demand, the product should solve a specific consumer problem. At the first stage of MVP software engineering for startups, we determine why a potential client needs your product and why they should use and buy it.


Build a customer journey map.

The customer journey should be simple and convenient. A detailed description of all the client's actions helps to understand what information is missing or what details will help in the presentation of the product.


Select the main functions of the project.

We highlight the main functions that will solve the main problem of the product. Such functions should be not more than 3. They will form the basis of our MVP product development. We sort all other features by importance. Then we add them after launching the product, collecting feedback and analyzing test results.


Create design and architecture.

At this stage, the customer and we determine the technology stack that will be used in the project, as well as team workload, constraints, time frame and budget. In accordance with the specified requirements, we select the most suitable MVP software design solutions .


Develop an initial MVP product.

After we approved requirements and design with the client, we go to the next stage of the life cycle - MVP software development itself. This is where programmers begin to write program code in accordance with the previously defined requirements.


Run alpha and beta MVP tests.

During alpha testing, we launch the first version of the product for a narrow group of consumers. If there are no flaws, we move on to beta testing and offer the product to real consumers. After a week or two, we collect and analyze the feedback, on the basis of which we refine the MVP and test it again.

mvp software development benefits

  • 1

    Minimum budget and maximum speed.

  • 2

    Development of early relationship with customers.

  • 3

    Development with minimal risks.

  • 4

    Meeting your future investors.

  • 5

    Flexibility and constant updates.

  • 6

    Better understanding of customer’s needs.

mvp product development types


MVP For Pre-Order.

When to use: If developing a product requires a significant investment of time and resources and/or a large number of customers will be required to achieve profitability.
Goal: Get a prepayment that will be proof that people will actually pay for the product.


Client-Forming MVP.

When to use: If you have an idea, but you are not an expert in the field, so you need to delve deeper into the world of customers to understand if your product can change this world.
Goal: Build a customer base prior to the product development to define the content and functions of the future product.


Concierge MVP.

When to use: If your clients work offline and aren’t technology savvy or if you are dealing with a product with logistics which is difficult to predict.
Goal: Based on an individual approach to each client, gain experience with the product even before its automation, assess the demand and understand who is really interested in the service.


‘Wizard Of Oz’ MVP.

When to use: If the product requires the development of complex algorithms or process automation, or if you work in complex industries (finance, law).
Goal: Learn about the frequency of requests and come across as a serious company in the eyes of the customers.


MVP For Single Use.

When to use: If you assume that a part of the product needs to be separated, or you enter a market dominated by a more complex and expensive product.
Goal: Create a product that offers to test the hypothesis of the value and viability of this particular functionality.


MVP 'Someone Else's Product'.

When to use: If you enter a market with mature competitors or want to develop a product with unpredictable logistics or limited engineering resources.
Goal: Test your strength, knowledge of the field and marketing channels.

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