Discovery Phase

50% of small businesses and startups do not precisely understand what their audience needs. Starting with the business idea, you don’t always know what exact business model to choose, what are potential risks and pitfalls, how to ensure monetization and test your product at the lowest cost. The project discovery phase conducted on time gives thoroughness to each stage of development.

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Why do you need the Discovery Phase?

The detailed analysis by a team of considerate experts will transform your idea into a clear product vision or give a new life to your actual project. That is what is called a product discovery phase in software development.

You get valuable insights on preferable design, features, services that will be magnetic for your users:

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Finalizing your vision, validating the idea, and ensuring the market fit

Strategy Icon

Identifying your business strategy

Risks Icon

Predicting and reducing risks and roadblocks

Budget Icon

Careful budget planning to avoid the loss

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Defining goals and scope for the MVP, and well-developed UX prototype

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Building the ground for extra funding for your project

The process of the discovery phase for software development

Who is the discovery team?
Project manager
Business Analyst
Account Manager
Team Lead
What does the Discovery team do?
  • States the problem and clarify the value proposition
  • Elicits the Business and User’s needs
  • Defines:
    • Persona-based on stakeholder’s assumptions
    • Product Vision and Roadmapping
    • Minimum Viable Product goals (hypotheses) and scope definition
  • Looks at your product from the user’s perspective
  • Proposes the Solution Architecture
  • Designs UX prototype for the MVP
  • Estimates the MVP release scope
How long does it take?

Depending on the project: from 1 week to 2 months.

What if you skip the Discovery Phase?
  • Never-ending scope creeps
  • Climbing cost
  • Missed deadlines
  • The project doesn’t meet your expectations
How to use

Read the complete guide on how to use customer discovery on our blog!

View article

What are the discovery phase deliverables?

What deliverables does a discovery phase bring in the end?
And here’s what you will get after a discovery phase:

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Product overview
  • Problem statement
  • Key functionality required for MVP
  • Business objectives
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Architecture decisions for product implementation
  • Onclusion on product’s interoperability with other tools and systems
  • Product’s physical structure overview
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UI/UX Concept
  • Product prototype representing the concept of user’s interaction with the product
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To-do list
  • Product backlog
  • First release (MVP) sized backlog

Our Expertise - Your Success.

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Our clients’ feedback on the discovery phase:

Why trust Geniusee
your discovery phase?

Geniusee is not only about brilliant software development but about credible expertise. Our technology and business addicted specialists are led by measurable results.

To develop cutting-edge products, you often need to think out of the box. We apply creative user-centric practices such as design thinking workshops and design google sprints. In very short terms, we provide our clients with innovative, valuable, and tested solutions. Together we meet end-users needs and desires.




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Geniusee is not only about brilliant software development but about credible expertise. Our technology and business addicted specialists are led by measurable results.

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