Business Analysis

Let's imagine someone named John. John has a brilliant idea to develop a new generation app that will change the world's perception of digital products. John successfully pitched investors, hired a development team, gave them the idea and features list, and finished the MVP in six months.

Business Analysis

What if you skip Business Analysis?

What risks could there be without a business analyst on the development team?


Who is a Business Analyst?

A business analyst isn't just another hired person. It's a partner who works directly for you, thinking about your business and product first.
In Geniusee, our business analysts constantly consider these risks and are willing to ensure your product brings the most value derived from your great ideas.
If you aim to boost your company and achieve your business goals, enhance a unique selling proposition, eliminate possible risks, choose the right technology stack and many more, you should consider business analysis services.

Why our customers care about business analysis

increase in the average on-time delivery

improvement in the average on-budget performance

more projects deliver the right functionality for the business

Benefits of Business Analysis Services

Our experts conduct a detailed analysis of all collected data, including market research and the user and competitors examination. We prepare the necessary reports to give you proof-based potential solutions.

  • Clarify organizational needs
  • Simplify business processes and increase the efficiency of your organization
  • Reduce costs
  • Improve strategy and decision-making processes
  • Identify the market status of the business
  • Define project characteristics
  • Elicit and prioritize project requirements
  • Derive detailed description of tasks
  • Create a communication bridge between different stakeholders
  • Receive structured project documentation
  • Extract the most value from your ideas into products
  • Cultivate customer intimacy
  • Provide effective delivery through road mapping according to your growth needs
  • Find out the user journey that fits your customers
  • Nurture creativity, innovation, and collaboration

Our Business Analysis Services

Your business needs and goals define the toolkit for your business analysis services.
The whole process of business analysis may be divided into three main branches:

Initial stages
  • Planning
  • Identifying main challenges
  • Evaluating possible solutions
  • Highlighting demands
  • Determining goals and objectives
Run through all project stages
  • Choosing the most viable solutions
  • Ensuring expectations are met
  • Expounding essentials
  • Converting requirements into tasks
Business aspects
  • Organizing management
  • Searching for enriching opportunities
  • Tailoring the high-efficient process
  • Looking for weaknesses and worthless elements

Geniusee offers the next
BA services

Our Industry Expertise

Geniusee is an experienced business analysis services company. Our certified team of experts has completed 100+ projects on time and within budget in different domains for dynamic businesses in FinTech, EdTech, retail, etc., and with startups Y Combinator and Techstars on Series A to D funding rounds. We provide business analyst services to our clients to ensure our partners' success. Our focus:

We Provide Business Analysis as a Service for

Every company, despite its size or time in the market, has issues with excessive budgets, money wasting, and incorrect cost estimation. If you want to have a meeting about expectations and realities, you need to organize an effective requirements process. The road is hard and long yet easier with the help of business analysis. Geniusee provides business analysis services for different enterprises in all fields, regardless of size or company type. We work with startups and market-established companies to help our clients reach their goals and achieve top-notch results.

Geniusee believes in partnerships, so we strive to develop them to grow with our customers. That is why our business analysts will closely collaborate with you, as our client, and your internal customers as end users of your products and services to reach the established goals.

Process of
Business Analysis


Background data collection and extraction

What's your input? A rack of documents? A messenger history? Professional design files or wireframes that were drawn on a piece of paper? A ready business case documentation or just a pitch deck? We will use anything that is helpful and explains your domain, central concepts, and market position and turn them into business requirements.

Stakeholders’ identification

Besides defining the company's goals, you need to represent your stakeholders. We will identify groups, organizations, and individuals interested in successfully implementing the project, product, or company. We will list them, create frames for their interests, and help you perceive how you may use them to achieve your goals.

Business goals and objectives discovery

Business goals and objectives guide any change strategy and identify potential values the business will generate. We are ready to assist you at any stage of your project; even if you don't have a business model, we can help you define it from scratch, so you won’t tailor the business for a product but create a product that builds business.

Options evaluation

Before recommending the best solution, whether a product, capability, or process, business analysis professionals need to estimate the potential value for each option and establish the most appropriate to meet the requirements of the enterprise. Besides describing all possibilities and consequences, we will write a business case document, so the decision-making process will be easy and smooth.

Defining the scope

Our business analysts will define all functional requirements and features to evaluate the amount of work on the project and record them in the solution vision and scope document. It is also essential to define pieces that are out of scope to prevent the development project's financial menace, the so-called gold plating.

BA delivery plan

To implement your goals, a project plan to deliver requirements is needed. All existing business analysis tasks at this stage and those added later will be added to this roadmap. We will help you prioritize your requirements, helping you understand the cost/benefit, dependency, stability, time sensitivity, and other factors that impact the particular requirement.

Determination and specification of project requirements

The Business Requirements Document (BRD) is anchored to the business perspective. It contains all data about business solutions for a certain project.

Implementation support through SDLC

This stage is concentrated on configuring your system and software according to the particular conditions of use. Also, we will carefully guide you through the testing process and provide continuous support.

Estimation of value added by project

Here, we will analyze performance reports, user stories, and trends, conduct ROI analysis, and many more, as well as evaluate all potential enhancements of an existing product or new project.

Our workflow

Choose solution
  • Market analysis
  • Competitors analysis
  • Solution vision and scope document
  • Feasibility study
Design solution
  • Product roadmap
  • Business case
  • SRS
  • Business process definition
Develop and test
Engineer solution
  • User stories detalization
  • Backlog prioritization
  • Ongoing development team support
  • QA/QC testing
  • Analysis of the software output, behavior, and functions
Launch and support
Introduce solution
  • Product launch plan
  • Product presentation
  • Performance acceptance
  • Continuous 24/7 maintenance support

Check Our Cases

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A digital platform built to merge traditional banking systems with new-age digital assets such as cryptocurrencies and NFTs. The platform allows tracking and managing of children’s (6-17 y.o) spending...

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Android and iOS mobile app with automated payments, add geolocation services, integrate local market stakeholders, and as a result - the product for rapid grocery delivery in 15 minutes? Say no more....

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Meet one of our clients – Drum! This 5-star application is a platform designed for creators. That’s a great tool for people who care about their personal brands to engage with their followers, earn...

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Our client, a technology solutions company in MedTech, aims to make the latest technological advances available to millions by providing high-caliber, more affordable solutions to all. Target audience:...

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Our main goal was to develop a digital platform for healthy habits called EinkaufsCHECK. We aimed to create a hybrid app for iOS and Android for the easiest and most accurate diet tracking and food...

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Lending platform

Our client is a secure, automated platform that streamlines the merchant cash advance process and enables ISOs and lenders to manage their businesses from one centralized, convenient place. Combining...

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Crave Retail

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Outstanding case in Geniusee portfolio, Pause – mobile app for meditation. iOS application was downloaded 1000+ times on the launch day.

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The Ajuma company was founded by a couple after the birth of their child. They wanted to protect their baby from the harmful effects of ultraviolet radiation sunburn and from potentially generated skin...

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Zedosh is a new digital advertising platform that financially empowers Gen Z. Using Open Banking, we provide insights into their spending behaviour, tips on how to master money and crucially, the ability...

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Revenu is an All in one POS (Point of sale) management system . It uses the latest trends of technology to manage different types of Food & Beverage from scratch up to reaching ultimate clients...

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Realm Five develops devices that collect various data, such as soil moisture, rainfall, amount of water in tanks, condition of tractors and their location, etc. from different parts of agriculture.

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FactMata is an AI-based platform that identifies and classifies content.  Advanced natural language processing learns what different types of  deceptive content look like, and then detects...

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Tradesmarter is leading in providing white label trading solutions  offering a web responsive trading platform that enables top financial  companies to unleash a new era of competition, innovation...

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Swoon is an online furniture brand with a difference. Their main idea is  that everyone should be able to buy beautifully designed and crafted  furniture at reasonable prices. The brand has...

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Frenotec LLC is a motorcycle distribution company eventually grew into  the nation’s largest distributor of Brembo motorcycle brake components  as well as became the exclusive importer and...

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Validify Access is a new innovation discovery platform that showcases  only best-in-class and pre-vetted emerging retail technology solutions.  Validify helps leading retailers access curated...

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NCourage was created to understand the nature of anxiety & stress,  the cause of problems with falling asleep, which promotes personal  growth, success work and increase productivity....

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Wyzoo App is built on artificial intelligence and learning techniques to identify patterns in your customer data.

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Tamam Delivery App

Tamam on-demand mobile application connects customers with independent  local couriers, who acquire goods from any restaurant or shop in a city  and also deliver urgent packages for a variable...

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Digital bits

DigitalBits™ is an open-source project supporting the adoption of blockchain technology by enterprises. The technology enables enterprises to tokenize assets on the decentralized DigitalBits blockchain;...

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Totalizator platform

The blockchain based platform - Totalizator. The goal of this R&D project was to validate the possibility of using blockchain technology in order to create an objective betting platform.

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Ua Light Virtual Console

The Virtual Console is the graphics space that actually allows you to  control your light shows during live events. It visually displays a number of so called widgets and aim to represent  all...

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Pool party

PoolParty app allows increasing your popularity on Instagram by sharing links to the community of users, that will like, share and follow such links. 

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My Uber

My Uber app allows everyone with a car to join the community of uber drivers within a couple of clicks - the company will take care of everything else. My Uber provides support and education for all...

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Crypto analytics

Due to the high volatility of the cryptocurrency market, a trading company faced with an issue that traders need to quickly analyze cryptocurrency market information.

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Circular review system vehicles

This system provides a complete omnidirectional view for armored vehicles crew (transparent walls effect) and the possibility to receive necessary data and interactive tips on helmet screen.

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BuzzShow is a video social media network which incorporates the blockchain technology in a reward-based ecosystem. The platform offers full decentralization and a unique social media experience to users...

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ZaZa is an expert in online learning and education abroad that helps its clients to get the highest quality services for quite affordable prices. They bring together native-speakers from all over the...

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PrintBI has the largest and most detailed database of printing companies worldwide, powered by advanced technologies and market intelligence tools.

Technology Expertise


Main techniques we use

User stories often start the same as use cases, each describing a way to use the system centered around a goal written from the perspective of a user and uses the natural language of the business but does not tell the whole story.
Non-functional requirements analysis inspects the system features like performance, reliability and security, usability, scalability, and maintainability. This helps discover solutions to determine the desirable level of the system requirements’ performance. That allows defining the standards of systems operations, not only exact functions.
Backlog management is the process by which the product owner (often in collaboration with others) adds, adjusts, grooms, and prioritizes backlog items within the backlog to make sure the most valuable product is shipped to customers. An oversized product backlog is a problem.
Brainstorming targets creative thinking about a problem to come up with a set of new ideas, options, and approaches. The approach taken to brainstorming is twofold: a creative and wide-open idea generation session followed by idea reduction activities.
Root Cause Analysis is a careful examination of a particular situation to discern the underlying reasons for a specific problem or variance. The Business Analysis Body of Knowledge (BABOK) defines this as a “structured examination of the aspects of a situation to establish the root causes and resulting effects of the problem.” Depending upon the rigorousness of the examination conducted, it is possible to identify several layers of symptoms before reaching the underlying cause or causes of a particular situation.
Functional decomposition is the process of resolving a functional relationship into its constituent parts so that the original function can be reconstructed (i.e., recomposed) from those parts by function composition.
User story and user journey maps are augmented things that explain your product or services from different perspectives. A user journey map describes how customers behave to achieve a goal and what they think or feel. It helps connect your team with the customer, clarifying touchpoints, possibilities to improve the user journey, or what problems they are struggling with. A user story map details the steps undertaken with the product. It helps discuss and implement functions and solve issues discovered during user journey mapping.
The MoSCoW method is a prioritization technique used in management and business analysis to reach a common understanding with stakeholders on the importance they place on delivering each requirement. It is also known as MoSCoW prioritization or MoSCoW analysis.
Requirements workshops are structured meetings where a select group of stakeholders works together to define or refine a set of project requirements. During a requirements workshop, specific requirements may also be presented to make everyone familiar with the solution scope and current requirements.
Metrics/KPIs are high-level snapshots of an organization or a business process based on specific predefined measures. KPIs are typically captured and conveyed in a combination of reports, spreadsheets, or charts. In developing KPIs, a user or a developer defines target performance levels and then decides on the best way to represent variance from that target.
This activity helps to understand not only the functions of the software to develop but how well it should perform at different stages of the growing business. It may also be used to automate and improve business processes.
DFDs allow you to analyze how information is processed through your system or certain operations. You receive knowledge about outcomes and intakes about each stage and structure as a whole
The interview technique allows eliciting information from a person or group of people through a conversation with an interviewee through questions and documented responses.
Decision analysis allows the business analyst to examine and model the consequences of different decisions before actually making or recommending a particular one. The business analyst’s goal is to make or recommend a well-informed decision. This is typically done using some form of mathematical modeling to assess possible outcomes. In many cases, decision analysis involves very complex models created using sophisticated software applications.
Other techniques used by our team include sequence analysis, document analysis, focus groups, interface analysis, observation, prototyping, survey/questionnaire, etc.

Our Advantages

Geniusee is a Forbes-identified company that provides various services in the IT field. Along with custom software, product development, and IT consulting, we provide business analysis services. Our dedicated team of business analysts is driven by metrics. We talk numbers, track the velocity, and execute on a per sprint basis with transparent time logging. As a business analysis company, we help you boost your company, support your software development process, and guarantee project success, conducting:

  • Evaluations of your business idea
  • Process analysis
  • Competitor analysis
  • Technical research
  • Project analysis
  • Requirements management
  • Ongoing support and after-deployment maintenance

Our specialists in business analysis consulting services provide the best solutions to help you achieve your business goals.

Frequently Asked

Question Mark
If you want your company to work like a clock, consider business analysis. It will ensure effectiveness for all your enterprise changes and needs, product decisions, value delivery, and customer satisfaction. It lets you create an affiliated connection between all stakeholders of your organization or project. IT is also required to aline policies, procedures, operations, and structure with objectives and goals.
Geniusee has completed over 100 projects. Taking that into account, we develop long-term relationships with our clients, and we usually continue to work together after the first project ends. For many of our customers, we’re providing business analysis services, among other areas of our expertise. We typically start from the Discovery Phase and never stop.
Business analysis services are believed to be expensive, because, on average, they cost from $60 to $120 per hour. Yet, could you afford to live without it? BA helps you clarify your business vision, align all processes into one frame, focus on the main objectives, illuminate demands, and much more. Are you still sure it is not worth it? Remember John? Don’t be like John. Keep in mind it is you who decides.

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