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What are you searching for?
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Maksym
React Native developer
Working on a project that adopts a truly personalized Agile approach is a delight. Clear KPIs make life easier, so we deliver results, not promises. As we see the context, because the client puts us into it, we are genuinely motivated to make the product successful. The delivery of non-trivial solutions and freedom of choice made this project really interesting and exciting.
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Pavlo
Project manager
The industry you work with is as crucial as the project itself. As I am fond of music and the atmosphere of live concerts, working here was exceptional. I’m grateful to our client for making us a part of a team and treating us as reliable partners. I hope that now we’ll expand our horizons and face new exciting challenges to keep succeeding together.
Lyte (Festicket): ticket distribution app
Geniusee supported Festicket's in-house team in web and mobile development. When Lyte successfully acquired Festicket, we brought our collaboration to the next level. We’ve been working together for more than two years and have conquered a considerable market share. Selling, buying, returning, booking, and even at-festival purchases—all that and much more is a result of our cooperation with the Festicket and Lyte teams.
Purvi
PM, Lyte (Festicket)
The app helps fans discover new events, elevates the post-purchase experience and supports onsite operations. The Genuisee team have been pivotal in making that happen. Over the last 2 years, their contribution has resulted in a a fully functional Hybrid Mobile app with regular bug fixes and feature updates. The motivation, focus, drive and resilience demonstrated by the developers was inspirational. I feel truly privileged to be working with such focused and collaborative team members.
Business context
Our client is a significant player in the British and EU ticket distribution market, allowing customers to buy, sell, resell, return, and request tickets to different events. Festicket contacted us while seeking a team extension and a trustworthy partner. Geniusee strengthened Festicket's in-house team with our expertise in the front end, DevOps engineering, and mobile development for their festival ticket app. Now we are cooperating with the Lyte team, expanding the range of provided services, so expect to hear about it soon.
Key challenges:
- Line up with an in-house team
- Align new services with existing fundament
- Tailor a complex service for ticket requests
- Deep and complex user analysis to deliver a truly engaging experience
Work approach
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Instant user feedback
Only real users of the product we develop can tell us how it is. So we tend to analyze gathered feedback to find out what improvements end clients need for the best customer experience. Then, we deliver it in the next iteration.
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SCRUM approach
SCRUM assures quality, as well as delivering iterations quickly, moving on SDLC fast. That’s how we give end customers what they want with two-week sprints and demos of each feature that is closely watched by our client and QAs.
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Agile methodology
If SCRUM is about ease of management, the Agile methodology empowers us with acrobatic and juggling skills. Along with high control over the project, we efficiently and quickly adapt to changes and implement unexpected tasks.
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Close cooperation with the client
Collaboration means sharing the same values, approaches, transparency, trust, and responsibility. All that allows us to build a robust partnership. Close cooperation with an in-house team allows us to stay in context and feel like part of the client’s crew, which leads to splendid results.
Process
We tailored a festival ticket app that was warmly perceived by customers. With the client’s team, we established a process that delivered market-leading services in Europe and the US for ticket delivery and distribution. The Geniusee team and in-house specialists worked closely, aligning work time across different time zones, managing multiple tasks, and sharing knowledge and best practices.
Users may buy and sell tickets, request tickets upfront to gain exclusive access in case of any updates as additional or returned tickets. It is also possible to view upcoming and past events in personal cabinets, order summary, change personal or card details, etc. People may follow favorite artists, get notification about their concerts to book tickets or add to waiting lists. It’s possible to share tickets with friends (buy one instead of your bff) or easy access them offline (huge relief for festivals!)
Event organizers get fast and easy access to distribute tickets safe and easy, cutting their expenses. Huge win-win aimed at providing high-quality event experience.
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One out of four software development projects fails. And there are four reasons for it: cultural differences, keeping outsourcers away from company values and context, absence of regular communication, and micromanagement. Proper project management allows us to avoid this (along with the client’s efforts) and leads the project smoothly and fast on its development lifecycle.
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With our client, we succeeded in creating a true partnership. This allowed us to deliver a product above just good. Another thing that makes us value our collaboration highly is that our client listened to our recommendations and took them into account. Our expertise and deep analysis of competitors’ products allowed us to offer valuable improvements to basic design delivered by an in-house team, e.g., a completely custom UI library.
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We delivered the platform’s architecture, which was built on principles and insights we obtained during many years of experience. We tailored a mobile application based on diagrams and proven doctrines. The modular and structured architecture ensures high performance and scalability. We found the development on React Native as the leading technology and used the valuable tools it provides as open source.
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The Geniusee team built a cross-platform application for iOS and Android based on React Native. We also contributed to developing some features of the web app, along with the in-house team. The app’s business logic is based on JavaScript in its core functionality. We also used a component approach, so to implement some parts, we utilized React JS. We operated native languages as well, Kotlin and Swift, to be accurate.
Project tech stack
On this project, we mainly worked with mobile development. As there was a need to implement changes fast, we had to choose languages and frameworks that have a wide range of possibilities and open a broad horizon. That is why we decided to go with open-source languages, which, despite many beliefs, are entirely safe and, thanks to a vast community of developers, allow us to deliver outstanding products.
Languages and Frameworks:
Frontend UI:
App Center, Code Push:
Geniusee team
Our team on this project mainly consisted of technical specialists, as non-delivery processes were mostly covered by the client’s side.
Product team
Development team
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Features
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User analysis
Deep and complex user analysis is essential for modern business, especially in this sphere. Analysis of preferences and user behavior inside the app allowed us to offer them only relevant events, tailor custom benefits on time, and bring customers to the next level of experience.
Apps allow customers to learn more about events based on their location and picks.
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Artist subscription
Lyte is not only about buying, selling, returning, reselling, and requesting tickets. It’s also about community and experience. Looking for good transport options for desired event could be awful. So we provided a possibility for the end clients to subscribe to the page of their favorite artists (or a bunch of them) and track their concert route. This allows fans to find out in real time when their favorite singer comes nearby and buy tickets.
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Ticket request
A lack of tickets to the desired event is a usual thing. Instead of letting end customers face the horror of buying tickets on marketplaces at two or three times higher prices, we decided to provide a request ticket function. Clients leave a request for the ticket and get a notification right after someone returns one, so there’s no need to update a page and still be late. We don’t require a small deposit or other in adnavce payment plan.
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Custom UI
As an open-source language concentrated on UI tools, React allows building an interface based on existing nodes in libraries. Yet, none fit our needs and did not suit our expectations. So we delivered a custom solution for our client to provide an outstanding customer experience.
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SSO authorization
We care about end customer satisfaction as much as our clients, so designing a high-level user experience is in our veins. We couldn’t have passed by such a common feature as a single sign-on that allows users to log in to the app with the help of email or social media profiles. Our team aligned an integration with a third-party service to deliver this opportunity.
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Push notifications
As some events are more popular than others, being able to buy a ticket for best events right after sales are open is vital to our customers. We designed a notification system to let them know what they need fast. Our team integrated a third party to deliver this feature fully for all users' pleasure. No add ons, just Allow button. Simply as that.
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3d party integrations
- Firebase — app for signing in with email, Apple, Google, and Facebook
- Segment — customer data platform
- Sentry — errors monitoring platform
- Batch — customer engagement platform (push notifications)
- Transifex — localization platform
Results
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Multi-featured mobile app tightly aligned with web application
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Custom UI module designed by highly experienced React developers
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Engaging customer experience and high-satisfaction level
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Pain-points solving app with offline ticket access and send a ticket to a friend service
