Read what on-demand food delivery app features and the main characteristics do you need to create an ordering application like Glovo or Uber Eats?
The purchase of goods and services with delivery to your home or office is a business that has been growing for several years, and in times of crises and epidemics, it accelerates its growth at times. Delivery of ready-made food has become commonplace for most families, and in the coming year, the turn will come to other types of goods, for example, we will more often order groceries at home and cook ourselves. Wasting time shopping will be ineffective. Already, many people send keys, documents and small packages to each other by taxi. With the development of the walking courier industry, this service will become cheaper and more in demand.
Why do you need to launch the application now?
In this article we will take a closer look at food delivery app characteristics for 3 types of applications - for a client, for an administrator, for a courier, and also share an app delivery features list that will help you to create a top delivery app.
According to analysis by consultancy McKinsey, all modern online food delivery applications can be divided into three categories. Each of them has its own characteristics in the food order app features.
A business model that works like a marketplace: the web platform provides a platform where restaurants can specify menus and prices, and users can compare them and place an order immediately. The restaurant is in charge of food preparation and delivery. The application acts as a bulletin board and financial intermediary (not always) that accepts payment from the user and transfers it to the restaurant.
These applications account for the majority of the market. The most popular aggregators are GrubHub, Eat24 and Just Eat. Their development requires the creation of functionality for two user roles: the buyer and the restaurant. The other two business models (logistics services and cloud kitchens) require the creation of takeaway app features for three roles: customer, restaurant, courier.
Similar to aggregator apps, it allows shoppers to order food at different pizzerias, restaurants, cafes and other food preparation establishments, while also helping with Uber food delivery. For restaurants, this is a godsend, as new services allow any restaurant, pizzeria, coffee shop, or even your grandma to make the best apple pie this side of the Mississippi to market.
New services work according to a simple scheme:
1) the client makes an order using necessary mobile food ordering app features;
2) the order is sent to the restaurant;
3) the restaurant prepares the food and hands it over to a freelance courier;
4) the courier takes the order to the client's doorstep. This business model is used by UberEATS, Foodpanda, Postmates and Caviar.
This business model is used by UberEATS, Foodpanda, Postmates and Caviar.
Launching such an application requires the same efforts as developing an aggregator application, plus creating functionality for couriers and their interactions with restaurants and customers: order acceptance, real-time chat, location tracking, financial calculations, and more.
This scheme assumes working with kitchens that work exclusively on online delivery. Such kitchens are commonly referred to as cloudy or ghostly. Cloud kitchens do not have lounges, bar counters, or windows for on-site customer service. They take orders online, prepare food and ship it to the delivery address. Such web services also have their own couriers.
When creating such an application, you need to know that it contains not only essential food delivery application characteristics, but also open (buy) kitchens and hire the appropriate staff. In this case, the mobile application works as an online menu, a cash register and a map to track the status of the order and / or the location of the courier. Sometimes such services are also responsible for the document flow and accounting of the company (this is more convenient).
The largest network of cloud kitchens is Indian Rebel Foods (until 2018 was called Faasos), which recently received $ 170 million in investments from McKinsey, Goldman Sachs, Coatue Management and Gojek. In America, the cloud kitchens market plans to conquer the startup Deliveroo, which has raised $ 575 million in investments led by Amazon.
At the start of a delivery business, aggregator services help a lot: you do not need to rack your brains over the organization of the logistics scheme. But the cost of delivery turns out to be cosmic: about $ 5- $ 10 per order. In this case, the order can be $ 30, for example.
As a rule, they work with aggregators at low speeds, but as soon as an opportunity arises, they immediately launch their own application. This drastically reduces the cost of delivery and improves its quality. All these services have a lot of low ratings in their reviews. the selection of couriers is not particularly controlled, no one is watching them, and restaurants suffer from this.
The first thing each establishment fights for is recognition and the number of orders. The owners of aggregator sites invest large sums of money on the development and improvement of the interface. This allows us to guarantee:
Currently, aggregators charge a higher percentage for mediation. However, these sites are the main suppliers of customers in the world. Later, people can go to your site and place an order directly. The person becomes your direct client. And his orders created directly on your site do not require interest payments.
There is another way to solve the delivery issues - create custom takeaway restaurant application characteristics from scratch.
In this block, we will discuss the on demand food ordering app features required for the client application.
Registration is an integral part of applications where there are payment gateways and work with personal data. Modern applications usually have several registration options:
In addition, almost all applications have the ability to register through integration with Google Play and/or the App Store. This is very convenient for users who are used to making payments using Google Pay and/or Apple Pay.
An important task of a mobile food delivery application is to organize a convenient search and menu. The search must be done in such a way that the system “understands” what is wanted from it. Users may not know what the dish is called, so a detailed study of the search functionality is a necessary stage of development.
The menu should also be convenient and multifunctional. You can divide into categories, establishments, types and types of dishes. It is better if there are as many ways as possible to find and choose the right dish.
Before ordering, the client should familiarize himself with the dish, and the best way to do this is to study the rating and reviews about the institution and the dish itself. Reviews help both sell and buy. Ratings and reviews have become the primary source of product information. Thus, 95% of respondents reported that they read customer reviews, of which 24% do it before each purchase.
The main goal of any food delivery application is to sell goods. One of the main tools for making in-app sales is, of course, the shopping cart. An online shopping cart is a page where a customer submits products in order to purchase them.
This is comparable to shopping at a regular supermarket. You walk around with a basket, which you fill with products, and at the checkout, you pay for its contents.
The cart interface in the shipping application is must-have so that customers can:
If the application will accept payment for orders or be an intermediary in this process, you will need integration with payment gateways. Choosing the right services and connecting them is a very serious task, since payment should be convenient and at the same time secure.
To achieve this, it is recommended to use reliable payment gateways - services that connect a web service to several payment systems at once (Apple Pay, Google Pay, PayPal, bank cards, etc.). This can save hundreds of development hours and reduce the cost of developing applications.
Payment gateways can be two types:
To ensure the security of transactions, application development must comply with data security standards (depending on jurisdiction) and be PCI DSS compliant.
All modern online food delivery applications are closely related to navigation. They track the user's position and display the nearest restaurants in the search, help track the location of the courier, help the courier plan a route from the restaurant to the delivery point, and more.
These functions require interaction with users' GPS chips and online maps. That said, geolocation tools differ depending on the platform. So, iOS usually uses MapKit, Android - Google Maps, so development hours for these platforms may differ.
Notifications help users keep track of important events: payment of an order, delivery of food to a courier, approach of a courier to a delivery point, arrival of a courier, and more. This can improve the user experience and thereby increase user loyalty.
Usually two types of notifications are used for this:
In order not to duplicate messages and thus annoy users, developers, as a rule, use a simple rule: first, a Push notification is initiated, and only if it has passed, an SMS is sent. Push notifications may fail if the phone has no internet connection.
In this section, let's take a closer look at all the features of a food delivery app necessary to create a full-fledged application for the Administrator.
This section stores information about all customers and couriers of the restaurant who have registered and agreed to leave their data with you. Information about them can be edited and deleted. It is also possible to group customers by some criterion, for example, by subscribing to mailing lists or by gender. This is very convenient, since you can only inform a specific target audience about a particular promotion or sale.
The client adds the selected goods to the "Cart" on the site, places an order. What happens next? The application is sent to the manager, who sees it in the administrative panel. This happens due to the integration of the CMS, which runs the online store, and CRM. Moreover, the changes should be uploaded in both directions in order to avoid data loss.
After the application is processed, the manager monitors the order. He gradually changes the status of the order - from approval to packaging, then to the fence from the restaurant, then to delivery. Thus, a full-fledged picture of the application for the delivery of food from a restaurant is formed - you can see at what stage each order is. For each order in CRM, you can set tasks: "call back", "clarify", "find out".
The name of this item in the administrative panel speaks for itself. Here you can find a variety of reports on the restaurant's work This is the number of orders, the number of users, coupons and gift certificates used, the number of refunds. Also, the number of dishes viewed and purchased, bonus points awarded and the amount of commission paid to partners.
The key advantage of a delivery application with an installed content management system is the presence of an interactive interface that allows you to interact with published materials and already added graphic, text files in a visual mode. Without a CMS, you have to deal with the tasks manually, looking inside the components located in the database of the selected hosting. For example, pictures are loaded through the admin panel through a special editor, where from the necessary actions - click on the icon of the desired action, and then select the file on the hard disk.
Without the admin panel, you will have to work with content as follows:
So, we can conclude that the delivery application management system is a very powerful and flexible tool for your business, it has a large number of modules. All that remains for you is to hire administrators who will introduce a new assortment of dishes, monitor delivery, and communicate with customers and couriers.
Below we will analyze the restaurant delivery app features necessary for a quality delivery courier app.
The personal profile of the courier in the delivery application means collecting personal and contact information about the courier during registration, as well as his rating and reviews in the future. Also, the courier's personal profile contains a complete history of completed orders deliveries, preset parameters and payment information.
On the working screen for the courier, a list of available orders that have not yet been picked up by any of the couriers should be selected. It is desirable that all orders are shown by default within a radius of 750 meters from the current location of the courier. Orders are usually sorted chronologically by arrival time - the courier should see the newest at the top. The list of orders should also contain information about the specified delivery time, the recipient's address and the customer's contact information.
Since food needs to be picked up from a specific point and delivered to a specific location, the map will be an important part of the application. But fear not - you don't have to write your own solution from scratch. You can use Google Maps or Open Street Maps (OSM) and just write your own functions to locate the device. You also need to add real-time order tracking so customers know that their food is on the way.
It is also desirable that the program integrates with routing services that would help to quickly build optimal routes. This speeds up the work of the logistician by 5 times and reduces logistics costs by 20%. Smart order distribution and automatic route planning for each courier take into account the traffic situation and order grouping.
In-app notifications are the type of notifications that are displayed to the user when the app is open. It can look like pop-ups or colorful interstitials - either way, they're all used for targeted or context-sensitive notifications.
In the case of a courier application, a messenger inside the application is must-have both for communicating with the customer and for clarifying details with the administrator.
Each order has a payment and processing status. The statuses help the courier understand what needs to be done with the order. For example, the courier sees that the order is being collected. This means that during this time he has the opportunity to get to the restaurant in order to pick up the order and deliver it to the recipient.
The courier can change the order status at any time. When he changes the status of the order, the customer is automatically notified of the change of status in the application.
Our team has experience in how to develop an app for food delivery like Doordash. Our project calles the Tamam Delivery application. Our clients came to us with the thought “I want to create my own food delivery app”. The app had to be intuitive and responsive while processing a high load of data. More intuitive design is very important for a more enjoyable customer journey, and for contributing to higher conversion.
That's why our process started with the initial brainstorming discovery phase, where we defined the product boundaries, defined the work scope, created the work breakdown structure, wrote the user story, drew architectural diagrams. Next during the UX / UI phase, we made web frames, tested prototypes of mobile web for admin, courier application, and client app.
While creating an on-demand delivery app front-end, we were focusing on improving each step of the user journey - from browsing through the products and places where you can make an order to customizing the order and adding products to the basket, to transaction completion using secure payment methods.
You can also be interested in “How to build a food delivery app like Doordash or Uber Eats?”
In this article, we have shared with you all the necessary food delivery app features to create a top competitor in the delivery market. Food delivery is one area where the Uber for X model is successful. Our team will be happy to help you create an on-demand food delivery app.
Fill out the contact form for our specialist to contact you and tell you about the cost and terms of your application development. The consultation is free and helpful.
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