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Web design is constantly changing, and new trends quickly become outdated. The ongoing focus on delivering better user experiences that enhance brand engagement and relevance will shape the design trends in 2025. However, specific web design trends are here to stay.
In this article, you will examine modern web design trends that affect behavior and previous design styles. Understanding these trends will help you improve your website or create a new one that outperforms your competitors.
Web Design Basics
Before you explore the latest web design trends, it's worth checking out the basics of web design. Websites go beyond online stores, as they create initial company perceptions and determine user loyalty.
Users rarely notice performance aspects, but these keys maintain the overall harmony of site components. Slow websites cause visitors to disappear before viewing content, and navigation confusion leads them to quit.
Website purpose
Websites promote company goods and services and provide updates on news and announcements for customers.
Before you or your web designers start brainstorming ideas, think about the purpose of your website. Whether you want to use it to describe your expertise or generate leads, it will heavily impact your website design elements.
Simplicity
If your website aims to prioritize user experience, strive for a simple, minimalist design.
Start by limiting the number of colors you use on your website to 5.
Choose legible fonts, and don't combine more than three different ones.
Use images that match your brand identity, but don’t use too many pictures.
Navigation
One of the most critical elements of web design is navigation. Make your website simple and easy to use so that your visitors can easily navigate around it.
Instruct your web designers to keep the navigation simple, intuitive, and consistent on every page. Your website must be based on the principle of intuition, which aims to eliminate confusion and extra effort.
F-shaped pattern reading
When you study how people browse your website, they'll most likely follow an F-shaped pattern. This means that users scan the left-hand side of a page for context and then go to the right-hand side for more information.
For this reason, it's essential to place the core topics of your web design on the left side and use the right side for secondary information.
Visual hierarchy
The arrangement of design elements on a page is also essential. Use different font sizes, colors, and spacing between headlines to establish a visual hierarchy, making it easier for visitors to navigate your site and quickly find the most crucial information.
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Content
All excellent website designs share two common factors — great design and great content. Use persuasive language in your content to attract visitors and influence them to make purchases, sign up for your services, or perform any other action you want them to take.
Grid-based layout
Grids are an incredibly versatile design pattern for creating incredible web designs. They help web designers structure the final design and organize all elements. Using a grid-based layout on a landing page will undoubtedly result in attractive designs.
Load time
Pages that load quickly tend to receive more visitors and conversions than those with slow load times. While you may focus on creating good-looking designs, don’t forget that the size of certain elements may slow down load times. Ensure your page speed is optimized and doesn't take more than 3 seconds to load. Users can check their page load time using PageSpeed Insights, which provides performance reports and optimization recommendations.
Now that we've covered the factors that make a good web design, it's time to explore the latest website design trends
Top web design trends
Nowadays, web design transcends pure aesthetics to become a combination of interactive and high-performing digital experiences. Users expect intuitive navigation, fast load time, and visual engagement with appropriate interfaces for what they need. Since everything is online in this modern world, you need to embrace modern business design to keep your business competitive. So, what do you have to stick with? Let’s see.
1. App-like experiences
Nowadays, people spend hours daily on their smartphones, moving between apps that deliver responsive and dynamic interfaces. These platforms give instant access to engaging digital content for core actions and in-depth product exploration.
Your business needs to adjust websites and apps according to user behavior patterns. Try to meet the current mobile-first user demands, as function alone no longer satisfies average users.
2. One-page websites
As we previously mentioned, simplicity is one of the key elements of high-quality web designs. The best way to simplify your website is to put all the content on one page. One-page websites can make your brand stand out, as you can display all the relevant information and offer visitors a great user experience without making them click through different pages.
3. Black-and-white color schemes
Black-and-white color schemes are simple, stylish, and elegant. The contrast created by black and white is one of the most powerful visual effects you can include on your website.
Such a design can make your website stand out on any screen, as it will be easy for visitors to read. This color scheme is also perfect for minimalist designs that highlight the content.
4. Home pages without images
Not including images on a home page is one of the latest creative ways to create a memorable design. A design without images allows designers to experiment with various techniques, such as animations, hover states, or other interactive elements.
5. Minimalism and maximalism
We already mentioned minimalism as one of the most dominant design trends for 2025 and a few years back. Minimalism illustrates simple design structures with crucial interface components that generate a peaceful environment.
However, to the surprise of many, it is believed that maximalism, the counterpart of minimalism that focuses on exaggeration, will rise to the top in web graphic design. When you combine bright colors with bold fonts and detailed patterns, they create an exciting visual experience that captivates viewers with every scroll.
6. Sweet nostalgia and looking to the future
Over the past two decades, the world has expressed nostalgia for the culturally significant 1990s and the dominant trends that were then. The World Wide Web did not miss out on this sentiment.
The industry expects that now designers will base their work on late 1990s styles through typography experimentation accompanied by muted color choices and vintage effects to achieve modern results.
7. Better UX with all kinds of animation
Various types of animation are among the many current website design trends. Web designers implement dynamic scroll-based effects and unique micro-interactions to improve usability and user experience.
The animations will use creative designs to grab attention without overwhelming users. Subtle animations will highlight typography, making it visually appealing while guiding users.
If you're don’t know how to enhance user experience on your website, our team of experts is here to help you. At Geniusee, we specialize in creating user-friendly, unique, and ready-for-development designs of software systems, such as web portals and mobile applications, that delight users.
8. Art Deco elements
One of the most exciting web design trends is the revival of Art Deco elements. These design patterns were first used in interiors and architecture. We expect they will become more popular than ever, as they are associated with luxury and high-quality products.
Design elements such as logos, illustrations, fonts, and borders will be based on curving lines and repetitive graphic shapes characteristic of the Art Deco style. The main features will likely include bold lines, simplicity, and symmetry.
9. Oversized text and mouse pointers
Many users have noticed that websites now show large text and significant mouse pointers. This trend is skyrocketing and will likely continue in the future. Making websites user-friendly and easy to read aims to make the web more accessible. If you use features like simplified layouts, navigation, and accessibility, more people will notice your websites, leading to better user interaction.
Why would anyone want to use this on their website? Well, believe it or not, this type of UI design provides website visitors with valuable usability information and allows them to better engage with the design.
10. Interactive fonts
Interactive font designs are gaining popularity as one of the leading web developments in 2025. So, what's wrong with regular fonts? In reality, nothing much. Designers want to explore new digital design ideas in their field, and interactive fonts help them by providing new ways to attract audiences. User interactions cause these typefaces to move since they add both personal character and dynamic movement that transforms text into a distinct visual encounter.
The most significant advantage of such fonts is that they make the text more legible and captivating, encouraging the website visitor to read what's written.
11. Collage-style graphics
This is another way for designers to express creativity and add vibrancy to websites. The main idea is that the website will feature various types of standard images combined into one piece of art.
With collage-style graphics, designers can give websites a tactile sense, free up more white space, and incorporate several images without making the entire design revolve around photography.
12. Abstract illustrations
Designers have long been interested in experimenting with abstract illustrations. Such images will be eye-catching, but they will also be subtle enough to allow users to focus on the core content without being distracted by unnecessary elements.
As online customers increasingly desire a more natural and complex experience, expect these handmade designs to prevail, providing a refreshing and personalized touch to your site.
13. Gradients
Gradients are the preferred layout element for any web designer in 2025. These practical layout elements create a noticeable effect on any website, including intensity, contrast, and texture.
Gradients can add depth, contrast, or texture to illustrations. We're seeing them employed in larger and bolder typefaces more frequently. Gradients are also an effective way to breathe life into designs.
14. Linework
Line design is one of the most recent trends in UX design. The objective here is to achieve a hand-drawn, textured feel that will make the illustrations more dynamic and memorable for a website’s visitors.
Linework takes conventional illustrative style to a whole new level. Although the images are incomplete, designers can create fascinating compositions by combining them with other elements.
15. Split-screen layout
If you land on a page where the screen is divided into two excellent halves, each supplying something particular and captivating, you'll likely be attracted to it. One aspect might exhibit your modern product, while the alternative highlights a special offer or key statistics.
The excellent break-up-display screen layouts aren’t just beautiful. They also help you discover the content more deeply, guide your movement through the website, and keep your attention.
16. Glassmorphism
Glassmorphism has been gaining traction for years; in 2025, it’s everywhere. You’ve likely noticed design elements with layering, making interfaces look attractive without cluttering the content. Glassmorphism adds a sleek, modern touch to buttons, cards, and backgrounds, keeping websites looking fresh and appealing.
17. Gender-neutral web design
In an era when we constantly promote gender equality, it makes sense for this trend to dominate even website design. The first step to achieving this design is removing typical feminine or masculine elements, like aggressive pink or hyper-masculine themes.
18. Page speed prioritization
In 2025, web pages are loading in the blink of an eye. This is why many designers and developers prioritize a website's loading speed over design elements for website owners who want to rank well and convert better.
19. Inclusive design
Inclusivity runs deeper than just gender equality. The idea is to ensure that the design accommodates everyone, regardless of nationality, age, or physical abilities. This involves finding specific solutions, such as creating touch-sensitive areas for people with motor disabilities and removing extra distractions so users can concentrate on the main content.
20. Neo-brutalism
Neo-brutalism has been a trend in graphic design for years, but it is now making its way into web design. This style challenges the idea that websites must be very subtle and shows that simplicity and imperfection can have a substantial impact. It aims to make a statement and stand out in a world where many websites look identical.
21. Hand-drawn elements
Hand-drawn elements are becoming increasingly popular among web designers. There’s something about imperfect, cartoon-like illustrations that feels more relatable and attractive. Instead of computer-generated graphics, these designs add warmth and authenticity, making websites feel more inviting. As customers seek more human-centered reviews online, visuals create a sense of creativity and originality that always stands out.
Final words
Web design in 2025 is entering a new era where creativity and functionality combine in different ways. Websites are becoming more immersive, blending old-school design nostalgia with modern twists. One moment, you might see soft, frosted layers of glass morphism and the following bold and striking Neo-brutalist designs catch your eye on the next page.
However, trends alone do not guarantee the execution of a successful website. What matters is how these elements work together to create an experience that feels intuitive, engaging, and tailored to its audience. As user expectations change, the best web designs will follow trends and help shape them, balancing visual appeal with nice functionality. Ultimately, the future of web design is not just about how a site looks; it’s about how it makes people feel. If you need help with a strategy or want to start creating your web design, feel free to contact our mobile app & software team.
