Artificial intelligence (AI) captures the world, penetrates into all spheres of business and our life. AI is no longer a futuristic technology that promises to transform business. It is an on-line tool that can help retailers manage costs and make their brands more relevant to consumer needs and create a more personalized experience. It is believed that retail trade is now in decline due to the development of online stores. People find online shopping increasingly attractive. There they can get acquainted with other people's reviews, order goods online and receive it for home delivery on the same day.

Many analysts have come to the conclusion that the days of traditional retail are coming to the end, but Erik Thorsen, a representative of Nvidia, is sure that the portrait of the buyer has changed, and stores also need to implement changes. In the modern world, only those trading networks that use modern technologies will be alive.