In any business, there must be order in the relationship with customers. All interaction history, plans and documents should be conveniently stored in one place. This will help you get good results and "grow" customer loyalty. The same applies to all stages of education - registering learning progress, monitoring progress and planning the development of each student individually.
The CRM system helps to systematize studies. We propose to figure out what it is and what the advantages of CRM for higher education are.
Remember how businesses used to store customer information? In telephone books, Excel tables, diaries, card files. It was uncomfortable. All these carriers could be lost at a moment, and it was quite difficult to organize information in them or find it quickly. It was possible to restore the entire history of relationships with the client only from memory or by collecting all the records together.
Almost the same approach was used in education. The methodologists manually drew up timetables, all information about the students was stored in journals, and the educational process itself could not be imagined without a physical presence in the classroom. Fortunately, those days are over.
For everything to run like clockwork and to run quickly, it is necessary that information about each student and teacher be entered into a common database. In this case, the search for it should be fast, and the updating of information should be simple. All work tasks and timetables should also be kept in a convenient form and be easily available and modifiable at any time. All these functions and many others are implemented in modern CRM for the education industry.
CRM for higher educational institutions are customer relationship management systems. They include other functions for optimizing business processes - you can find everything you need. It all depends on the needs of the company.
CRM usage in higher education has a wide range of powerful benefits. All processes, both educational and any others, must be recorded in a single information space, otherwise chaos cannot be avoided. Importance of CRM systems in higher education lies in:
This is not a complete list of features that prove efficiency of CRM in managing students. There may be other functions, including non-standard ones, for the implementation of which developers can be involved.
Thanks to the use of CRM, the conversion can increase up to four times. According to IBM, every dollar invested in CRM implementation brings the company five dollars in profit. This alone clearly demonstrates the importance of using this system. Below we will share the main benefits of CRM for higher education.
One of the main benefits of using CRM in education is that automation and standardized online learning processes reduce costs by eliminating a lot of routine and manual steps. But if during the implementation of CRM the number of routine operations in the company's business processes does not decrease, then the implementation plan requires revision.
With a CRM approach, the company prioritizes customer relationships, which allows for more feedback. And thanks to this feedback, you can seriously increase the quality of your services or your product.
The use of automation tools helps in the control and management of employees. With the help of CRM for university technologies, you can get data on the effectiveness of each of your teachers and students.
All necessary information about the customer is collected and stored in a database that is available to all employees of the sales department. Thus, it is much easier to meet the client’s needs without getting on the client’s precious nerves while communicating with the sellers.
Having received loyal customers, you can be sure that they will bring their friends or partners to you. This method of attracting customers is much better than others in terms of price / quality ratio.
This is another benefit of CRM in the education industry. We are accustomed to the fact that our desires are foreseen, and post-sales support is available at any time of the day. Implementing such processes is impossible without a CRM platform, because it has a separate card for each client with full information about the student. This data is presented in chronology, and you can view the entire history of work with the client in a couple of minutes.
Integration of CRM systems for school with telephony, social networks, SMS notifications, e-mail, different payment systems provides businesses with new opportunities to improve the efficiency of work with teachers and students in online colleges.
The CRM system will not let you miss an important matter, for example, such as congratulating a graduate on the end of the course, or an approaching end-of-course test. In addition, by automating many routine processes, the program saves time and increases the productivity of the entire team of teachers.
Gone are the days when to implement CRM you had to call a team of specialists and spend several days on installation. Today, to implement CRM, it is enough to download the installation file from the developer's website or use the boxed version of the product. At the same time, you can work with CRM right away, and employees can easily master the program while working through an intuitive interface.
Automation of the company's employee activity allows to reduce the mistakes of employees during transactions, such as untimely calls to the client, which resulted in the loss of the order or the wrong amount of discount. There are many examples of such blunders.
We faced such tasks as:
As a solution we came up with:
The development of the online learning business is going fast these days and the competition for the consumer has become very intense. Many companies are no longer able to reduce their rates to attract customers - all that remains is to compete on the basis of quality indicators, including improved customer service and improved service levels. And this is just the area of CRM.
The CRM approach has a great future and advantages of CRM for educational organizations are undeniable. Advertising was once considered the engine of commerce. Today it is not enough to create an original course, it must be customized, adapted to the needs of a particular individual. CRM allows you to close the entire cycle by "correct" work with the client. A company that has mastered CRM technology will be able to outstrip its competitors.
Enjoy this blog?
Please, spread the word :)
MLOps Benefits That Make it an Upcoming Industry Trend
FinTech and RegTech in a Nutshell: What’s the Difference?
Pareto Principle in IT Security
''Fiddle with'' web traffic like a pro with Fiddler web debugger
In this article, review ✔MLOps best practices, ✔ Risks & Challenges, ✔Benefits of MLOps solutions that automate and shorten the machine learning cycle.
Written by Sofiia V.
Are FinTech and RegTech the same? Find out the key definitions and technologies involved to understand the difference.
Written by Nazariy H.
But did you know that 80% of software vulnerabilities are accidental, and 20% are intentional?
Written by Ihor D.
Over the years has been developed a number of tools for inspecting traffic. Let's look closer at one of the best in the development community.
Written by Roksoliana V.
Find out how we received an ISO 27001 certificate and what benefits you gain from it - read and get into details in our news item!
Written by Yaryna Y.
How to properly assemble the efficient work of your IT department to get the best business results and amaze your customers? Learn here with Geniusee.
Written by Sofiia K.
Learn how UX testing methods can help you provide a better user experience and customer journey, which lead to increased revenue flow.
Written by Dmytro M.
These useful insights for FinTech, based on the real case might save you a fortune and prevent you from hidden dangers on your path to victory.
Written by Sophia K.
What is the Anonymous group, what was before it, when did it first reveal itself to the world, and what and why they do now - in the article!
We are honored and happy to be ranked among the world leaders in our industry and we will continue to evolve together with our clients.
If you are interested in how to create an online learning platform like Udemy or Coursera, now is the time to do so while the market is in a booming phase.
We are thrilled to develop for you and develop ourselves. Another recognition is already here to prove the highest quality of services we deliver!
Cyber security breaches might cost a fortune for your company and that's something you definitely don't want to happen. Our expertise can prevent you from that.
In this article, we’ll explore the top most successful FinTech startups and financial technology companies you need to pay attention to in 2022 and beyond.
Fintech is a fertile ground for development. However, there are barriers to entry with regulations. But don’t worry; this guide will give you the information you need to get started!
We can either change an existing retail software
solution or develop retail software from scratch that meets your requirements. Let's discover our
successfully implemented projects in the field of e-commerce.
A digital platform built to merge traditional banking systems with new-age digital assets such as cryptocurrencies and NFTs. The platform allows tracking and managing of children’s (6-17 y.o) spending...
Android and iOS mobile app with automated payments, add geolocation services, integrate local market stakeholders, and as a result - the product for rapid grocery delivery in 15 minutes? Say no more....
Meet one of our clients – Drum! This 5-star application is a platform designed for creators. That’s a great tool for people who care about their personal brands to engage with their followers, earn...
Our client, a technology solutions company in MedTech, aims to make the latest technological advances available to millions by providing high-caliber, more affordable solutions to all. Target audience:...
Our main goal was to develop a digital platform for healthy habits called EinkaufsCHECK. We aimed to create a hybrid app for iOS and Android for the easiest and most accurate diet tracking and food...
Our client is a secure, automated platform that streamlines the merchant cash advance process and enables ISOs and lenders to manage their businesses from one centralized, convenient place. Combining...
For Crave retail Geniusee has developed 2 enterprise mobile applications that solve the double-sided problem for every shopper visiting the fitting room. The Fitting Room application allows shoppers...
Outstanding case in Geniusee portfolio, Pause – mobile app for meditation. iOS application was downloaded 1000+ times on the launch day.
The Ajuma company was founded by a couple after the birth of their child. They wanted to protect their baby from the harmful effects of ultraviolet radiation sunburn and from potentially generated skin...
Zedosh is a new digital advertising platform that financially empowers Gen Z. Using Open Banking, we provide insights into their spending behaviour, tips on how to master money and crucially, the ability...
Revenu is an All in one POS (Point of sale) management system . It uses the latest trends of technology to manage different types of Food & Beverage from scratch up to reaching ultimate clients...
Realm Five develops devices that collect various data, such as soil moisture, rainfall, amount of water in tanks, condition of tractors and their location, etc. from different parts of agriculture.
FactMata is an AI-based platform that identifies and classifies content. Advanced natural language processing learns what different types of deceptive content look like, and then detects...
Tradesmarter is leading in providing white label trading solutions offering a web responsive trading platform that enables top financial companies to unleash a new era of competition, innovation...
Swoon is an online furniture brand with a difference. Their main idea is that everyone should be able to buy beautifully designed and crafted furniture at reasonable prices. The brand has...
Frenotec LLC is a motorcycle distribution company eventually grew into the nation’s largest distributor of Brembo motorcycle brake components as well as became the exclusive importer and...
Validify Access is a new innovation discovery platform that showcases only best-in-class and pre-vetted emerging retail technology solutions. Validify helps leading retailers access curated...
NCourage was created to understand the nature of anxiety & stress, the cause of problems with falling asleep, which promotes personal growth, success work and increase productivity....
Wyzoo App is built on artificial intelligence and learning techniques to identify patterns in your customer data.
Tamam on-demand mobile application connects customers with independent local couriers, who acquire goods from any restaurant or shop in a city and also deliver urgent packages for a variable...
DigitalBits™ is an open-source project supporting the adoption of blockchain technology by enterprises. The technology enables enterprises to tokenize assets on the decentralized DigitalBits blockchain;...
The blockchain based platform - Totalizator. The goal of this R&D project was to validate the possibility of using blockchain technology in order to create an objective betting platform.
The Virtual Console is the graphics space that actually allows you to control your light shows during live events. It visually displays a number of so called widgets and aim to represent all...
PoolParty app allows increasing your popularity on Instagram by sharing links to the community of users, that will like, share and follow such links.
My Uber app allows everyone with a car to join the community of uber drivers within a couple of clicks - the company will take care of everything else. My Uber provides support and education for all...
Due to the high volatility of the cryptocurrency market, a trading company faced with an issue that traders need to quickly analyze cryptocurrency market information.
This system provides a complete omnidirectional view for armored vehicles crew (transparent walls effect) and the possibility to receive necessary data and interactive tips on helmet screen.
BuzzShow is a video social media network which incorporates the blockchain technology in a reward-based ecosystem. The platform offers full decentralization and a unique social media experience to users...
ZaZa is an expert in online learning and education abroad that helps its clients to get the highest quality services for quite affordable prices. They bring together native-speakers from all over the...
PrintBI has the largest and most detailed database of printing companies worldwide, powered by advanced technologies and market intelligence tools.
Tell us how we can help you.