The product owner plays an important role in scrum that provides the team with the goal and business vision. The product owner is accountable for maximizing the value of the product, resulting from the work of the scrum team.
However, there are times when an owner fails to add enough value to the business. The set of activities that cause the owner of a product to undermine the development process is called product owner anti-patterns. When this happens, experts question the relevance of a product owner's involvement during the development cycle in scrum.
In this article, we'll take a look at the role of a product owner, the common mistakes that may occur, and how to avoid them.
1. The Role of a Product Owner
2. The Most Common Mistakes and How to Avoid Them
3. Involve Professionals to Find Product Owner Antipattern Solutions for Your Business
Just like the name implies, the product owner owns the product that is being developed, adds value to it, and controls the product backlog in a scrum team. They also ensure that the right thing (i.e., structure or framework) is built by developers, thereby avoiding wastage of resources.
When you consider that the owner manages different aspects of product development, it's clear that they are a vital part of the entire process. The role of the product owner includes:
The product owner is also accountable for effective product backlog management, which includes:
Now that it's obvious what roles a product owner plays, let's check the common issues.
The main problem for the product owner is that they may lose focus on the value of a business request. Consequently, the number of unfulfilled tasks leads to a failure of the key aspects of team organization:
Product owner anti-patterns can quickly derail the entire development process in a scrum team. So what's the value in building a product quickly to meet required specifications if it's not the right thing? This lack of direction can translate to a colossal waste of resources and time. Product owner anti-patterns are a major problem that can badly influence the revenue of the company and chase stakeholders away.
Product owner anti-patterns have the potential to undermine any stage in sprint planning and make the process slower. During the development phase and after it's completed, stakeholders of the company are expected to identify the negative effects of the product owner on the development team by reviewing the scrum framework. You can determine how much the process has deviated from the original product vision.
So, let's take a look at the common product owner anti-patterns and the effect they have on the development team.
The product vision is an important element of item creation. The product vision defines and expressly states the expected turnout of the process in scrum.
Product owners are expected to have and operate with a defined product vision. This vision will guide other aspects of product development, such as idea generation, prototyping, and planning. It will even be the benchmark that could determine the organization's objectives and how to achieve them.
Product knowledge is essential and will determine the effective implementation of your product vision.
To solve this problem, it's recommended that every product owner have clear, actionable product knowledge before the assembly of the development team. Stakeholders have to guarantee the competence of the product owner to oversee the entire development procedure. The product owner should be aware of the target audience, the problem that the product solves, and be able to answer any queries related to the product correctly.
Product owners are a vital cog in the development and refinement cycle. As a result, they should be on hand to contribute to every stage of the process.
To deal with this problem, the product owner is expected to clear their schedule. Any activities that are not concerning product creation or development should be treated as second-tier activities.
While the product owner is expected to be actively involved in the development process, it may be regarded as too much interference. It may lead to interference that will slow the work down and make team goals more difficult to achieve.
To avoid such situations from happening, the development process has to be anchored by a scrum master. An effective scrum master will serve as the intermediary between the product owner and the development team. The scrum master will prevent the product owner from controlling the development process too much and ensure that the team handles all their activities properly. A strong scrum master can even coach the owner on correct behaviors.
A product backlog is a repository of ideas. Failure to protect it could affect the performance of the organization. This scenario occurs in organizations that fail to give the product owner enough control over the development process.
The solution to this type of product owner anti-pattern problem is to give back power to the right channels. You have to trust your product owner and support them. The owner should be left with the power to make decisions that will protect the backlog from too many changes.
There are times when a product owner is already a part of several teams. During this type of scenario, they end up being choked with work and can barely coordinate the activities of any team properly. They may even mix up the activities for their teams and ruin different development cycles.
The product owner is not expected to be on more than two teams. This statement is a general rule to help them properly schedule their workload. Even when they demand more responsibility and a chance to control more teams, it shouldn't be allowed. Product owners that work with too many teams find it difficult to commit to any of them.
This problem can lead to the over-saturation of the product development cycle. Having too many product owners is a recipe for failure because there will be input from too many quarters. Product ownership by the committee may seem beneficial because of the promise of leveraging the experience of multiple people. However, it can also be problematic. Multiple product owners on a single product may lead to conflicts, lack of direction, poor decision-making, and product failure.
The best way to deal with this type of scenario, where the product is owned by a committee, is to choose a product owner whose decision will be supreme. Create clear guidelines that other stakeholders will follow. Input from other stakeholders should also be accepted as credible feedback. After every sprint, all the stakeholders should review the product and make sure it meets the acceptance criteria of the product owner.
We've clearly emphasized the dangers of product owner anti-patterns and how to deal with them. But, how can you eliminate it and improve the performance of your product development team? Keep reading.
Are you looking to organize your development team effectively and eliminate product owner anti-patterns? If so, you should seek professional help for effective results.
The teams at Geniusee are experts at product development and provide quality services. We offer quality consultancy and support for all clients, including a long list of small- to medium-sized businesses in AgroTech, FinTech, EdTech, and other industries. Also, we work with businesses in different countries, including:
At Geniusee, it's our job to ensure compliance and stability of the development team by working with those that have the same values: trust, transparency, responsibility, and partnership.
A product owner is a vital part of a functional scrum team. A product owner serves as the linkage between a development team and the business but also ensures that the product is delivered when due. Poorly defined product owner roles and product owner anti-patterns
are some of the major problems faced by most organizations in delivering high-quality, streamlined products. The most effective long-term solution is to define product owner roles and understand end-to-end scrum processes clearly.
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