Companies are always on the search for software that can help them improve and speed up their daily business operations. To do so, businesses most often invest in off-the-shelf solutions. However, finding one software that meets all their needs can be quite tricky. For that reason, businesses often invest in multiple products.

If you need a unique product that will satisfy all your company's needs, you should consider investing in developing custom software solutions based on your unique set of requirements.

In this article, we cover the basics and benefits of custom software development and how it can help a company increase business output and reduce costs in the long run.

In this post:

  1. What Is Custom Software Development?
  2. Top 6 Benefits of Custom Software Development
  3. Custom Software vs. Off-the-Shelf Software Comparison
  4. How Much Does It Cost to Develop Custom Software?
  5. Best Practices for Custom Software Development
  6. Build Your Custom Software with Geniusee
  7. Conclusion

What Is Custom Software Development?

Custom software development is creating applications for specific business needs. A company or team will work with you to understand your needs in detail and then develop a program that will cater to them.

Building custom software can be pricier than buying a ready-made application, but it tends to save time in the long run if it gives businesses an edge over their competitors. Custom software can also be adjusted to add features in the future when required.

Now that you understand the meaning of custom software development, let's explore its advantages.

Top 6 Benefits of Custom Software Development

Not sure what custom software can do for your company? In this section, we explain the most common advantages of custom-built personalized software.

Benefits of Custom Software Development

1. Personalized to the Specific Needs of the Company

Custom software development from scratch based on what you need can be a beneficial solution for a company, as it is designed to match the specific needs of a business or an individual. In addition, custom software is built to scale and grow with the company, so it is possible to add or remove any features on request, which is opposite to off-the-shelf software solutions.

2. Custom Software Is Cost-Effective

One of the greatest benefits of custom software development is that it is cost-effective. While off-the-shelf software might seem less expensive at first glance, it often has additional costs that make it more expensive in the long-term perspective.

When buying off-the-shelf software, businesses often have to pay for features they don't need, as those are a part of the software. However, investing in personalized software helps exclude unnecessary features. The company can build a list of functions they need and rely on one product instead of investing in multiple ones to get everything they need.

3. Fast Software Integration

Integrating multiple software solutions to get the full picture of your work takes time and effort. Custom-built software is developed with consideration for a company's workflow, and integrations between different applications are quick.

Your business probably already uses multiple software solutions. However, you may have a hard time integrating those existing solutions with a new out-of-the-box product. When developed from scratch, custom software features seamless integration, allowing you to save costs and speed up its introduction.

4. High Reliability and Security

Off-the-shelf software is made to meet the needs of companies from various industries. In terms of security, this means that the software’s source program code is publicly available, making it easier to hack the software.

Since tailored solutions of bespoke software are not publicly accessible, your company will enjoy greater security: 

  • A tailor-made solution includes a detailed analysis of the company's requirements and calculates hidden risks that may happen along the way for that specific company. 

  • Custom software is always thoroughly tested based on a company’s requirements, granting high performance and reliability to deliver maximum value for your business.

5. Scalability and Flexibility

One of the most significant benefits of custom software development is that it can be adapted and changed as your business grows. Many companies tend to outgrow their off-the-shelf software, and they lack flexibility as their features are pre-determined by the development company.

A custom solution allows you to choose from a variety of features and functions, only adding the ones required for your company's particular needs. Whenever you need new features or support for the growing demands of your company, a custom solution will undoubtedly accommodate all your requests.

6. Continuous Support and Maintenance

Companies that develop off-the-shelf software most often include customer support. However, they also tend to discontinue support or updates for some of their products. Also, it is not uncommon for software companies to have bad customer support. 

Since custom applications are tailored to a company's specific needs, companies can ask for support whenever something goes wrong. Custom software is built knowing what problems are common in your industry, allowing for better troubleshooting and faster issue resolution.

To better understand the differences between bespoke software and off-the-shelf software, we prepared a more detailed comparison between the two.

Custom Software vs. Off-the-Shelf Software Comparison

In this section, we explore the greatest differences between custom and off-the-shelf solutions.

Custom Software


  • Adapted for your business. Because you're a part of the development process, you get to vote on the required features and how to implement them. You can also request tweaks or add new requirements to ensure that the final result perfectly matches your needs.
  • You have ownership of the software. When you choose custom-built software, you are not dependent on third-party decisions. Companies that sell software tend to make changes without consulting their users. Sometimes, these changes may even require you to pay more money.


  • High resource consumption. In order to develop custom software, you need to hire a dedicated team of developers. Depending on the software’s complexity, the process can take from several weeks to months.
  • High first-time investments. The initial costs of custom-built software are always more expensive. However, it will quite likely pay off in the future.

Off-the-Shelf Software


  • Fast implementation. There is no wait time with off-the-shelf software. It is ready for use immediately after you make the purchase, and, in most cases, it doesn't require a tech team for implementation.
  • Lower price. Ready-made software is cheaper initially than developing software from scratch.


  • Lack of necessary features. Ready-made software comes with a predefined set of functions that may or may not meet your needs. It is practically impossible to upscale off-the-shelf software.
  • Additional expenses. Off-the-shelf solutions often have extra costs not included in the purchase price, such as other features or subscriptions.

In some cases, the price might be a deciding factor when choosing between custom and ready-made software. But how expensive can custom software be?

How Much Does It Cost to Develop Custom Software?

Multiple factors affect the cost of developing custom software, so it can be challenging to provide an accurate estimate. According to Intersog, custom software can cost between $50,000 and $250,000.

Here are several factors that significantly affect the price of developing custom software:

  • Project complexity. The more unique and complicated features the software has, the higher the cost from custom software development company.

  • Software size. The size of the software depends on the number of pages and screens. The more pages and screens you want, the more work has to be done, increasing the price.

  • Team size, expertise, and location. To develop high-quality software, it is necessary to hire a team of experts. Developers from North America and Western Europe tend to charge the highest fees, whereas developers from custom software development companies in Asia and Eastern Europe tend to do a great job for a smaller price.

  • Delivery timeline. Complex software requires much time for development. The longer it takes to develop the application, the higher the cost of the project.

Now that you’re more familiar with the costs and requirements of custom software development, it’s time to focus on some of the best practices that will help you get started in no time!

Best Practices for Custom Software Development

Developing custom software is a project that requires time and dedication. Here are the best practices to ensure that everything goes smoothly:

  • Create a realistic plan with milestones. Team up with experts who can create a realistic roadmap for your project and make sure to keep the project on track.

  • Implement code effectively. Hire experienced developers who can ensure that the code is implemented effectively and smoothly.

  • Carry out appropriate testing. Test the basic elements during the development of the software. Once the software is complete, beta users should carry out user testing.

  • Document the entire process. Document every step of the development process in case some issues arise.

Best Practices for Custom Software Development

Keeping all this in mind, you may ask if there are ready solutions that can help you develop your own software. 

Build Your Custom Software with Geniusee

Geniusee is your go-to team that will make sure your custom software runs smoothly.

Geniusee is a custom software development company focused on the wins of its clients. Founded in 2017 in Kyiv, Ukraine, it cumulates the expertise of 150+ skilled professionals who have already completed notable projects in multiple industries.

Teaming up with Geniusee means working with a results-oriented team equipped with a versatile tech stack.

Our quality is proven by numbers! The Geniusee team has completed more than 100 projects on time and within budget in different domains, including finance, retail, automotive, real estate, transportation, education, and tourism. Geniusee has been working with companies located in different countries, including the USA, the UK, Germany, Switzerland, Japan, Singapore, and Ukraine.


Custom software development is the creation of software for a client's specific business needs. Choosing custom software comes with various benefits, including fully personalized products, high security, reliability, scalability, and flexibility.

Even though the price of custom software may seem high initially compared to off-the-shelf products, investing in custom software undoubtedly pays off in the long run.