Neobank and gamification to financially educate GenZ.


Scope and highlights

Dedicated team of 15 professionals
Product development in 1,5 years
iOS and Android solutions
A unique product for GenZ target audience using blockchain
Concept: financial education through gamification
Mobile Development, Mobile Application, BA, PM, DevOps, Web Development, UI/UX Design

the challenge

Zytara is a new bright star in the FinTech sky. The company’s creators came up with the new concept of neobank for Generation Z and gamers. They approached Geniusee has been working with Zytara since 2018 on developing its FinTech product. The challenge they introduced to us was to create a financial application that allows setting the theme of your favorite esport team as a skin for your card. The concept implied financial education for Generation Z using gamification tools and teaching accountability for children. It also has to help parents manage spending limits, track transaction history, check savings, and impose restrictions.

Key challenges in this project included:
  • Build a Digital banking platform and payment network designed for Millennial and Gen Z gamers and esports enthusiasts.
  • Allow parents to track and manage children’s (6-17 y.o) spendings and savings by parents.
  • Safely integrate payments and third-party services and ensure security for sensitive private and financial data.

The Process

We started with the discovery phase and design services to develop an MVP that best fits the customers’ needs. Geniusee engaged business analysts and UI/UX designers in this process. After that, the development process began. Our dedicated team developed the mobile application. Quality assurance professionals and DevOps specialists supported the projects at every stage. As we worked with the digital banking application, Geniusee also provided integration with third-party services to make payments and transfer funds between banks. For example, children will have access to the app with the Biometric login.

Project Tech Stack:

  • iOS and Android
  • Backend — Java
  • DevOps — GraphQL, AWS, Terraform

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CEO Geniusee

Taras Tymoshchuky

CEO Geniusee

“Geniusee has been working with Zytara since 2018 on developing its FinTech products. What thrills us in this company the most is the clear vision of the target audience and sense of uniqueness that help Zytara gain the hearts and minds of its customers. The starting point to create Zytara was a vision for a platform to leverage blockchain technology for digital banking. In particular, digital banking solutions in e-sports and gaming. The inspiration point was Zytara founder's son that introduced him to the gaming world. This close contact with the target audience representative revealed many pain points in the banking industry for Generation Z and gamers to resolve.”

the outcome

This service is a breeze of fresh air for banking industry, tailored to merge “the world of entertainment and fintech”. It helps unite musicians and online streaming platforms via Zytara integration tools. If you are one of Deadmau5 fans, you are now able to attach the merchandise, online store of music artists, concerts, and even discharge in-game purchases. Zytara offers you branded cards that merchants worldwide accept. Clearly realizing the needs of gamers and musicians, being one of them, Zytara opens for users a genuine and friendly interface to interact with the digital world. Like many nowadays services, Zytara concentrates on millennials and generation Z customers to support actors, sports teams, gamers, musicians, and brands from other related branches with managing a complete NFTs lifecycle (creation, marketing and sales, etc.)

With the Zytara App you can:

  • Customize your app
  • View transaction history
  • Change your spending limits
  • Parent control
  • Choose card skin of your deadmau5's favorite hero

3-d party integration:

  • i2C — card issue
  • plaid — account opening in American banks

5 useful insights for FinTech businesses, based on Zytara’s case by Geniusee:

  1. The uniqueness of the audience’s demand is the key ingredient of success.
  2. Customer centricity is a solid background to launch safely.
  3. Attract local law experts to get the most efficient expertise in legal requirements.
  4. All third-party services have to be impeccable. Choose vendors wisely because this decision determines the future of your project.
  5. Working with sensitive customer data enlarges the risks enormously. Make security the main priority.

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