Digital marketer - a person who will accurately answer the question of how best to sell your product.
Before starting the development of the online store, we must understand how the product/service is sold and how to present it to customers in the best way. How many requests are potential buyers making per day? How do people look for this kind of product? And much more. It is necessary to make a full picture, which gives the development team an understanding of how to present the offer “with benefits” for the buyer.
It means that first of all is necessary to conduct competent analytics of the market situation. The marketer analyzes the market in two segments: global (global brands and market leaders) and local (successful companies selling in a particular territory). This is part of a marketer’s job.
In the course of marketing research it is important to answer these questions:
- Who is your target audience?
- How many people per day are interested in the product & buy it?
- Who are the competitors in the market? What strategies do they use?
- Which advertising channels give greater effectiveness in promotion?
- What design should be used to attract the most customers?
UX Designer - a person who focuses on the feelings that your store evokes and to improve the experience that users get.
When it comes to competition, UX plays a very important role.
The main task is to make a selling and convenient online store, not forgetting to convey the mood of the brand, make an original presentation taking into account modern trends, and at the exit to get a convenient and attractive online store for customers.
Here, the client is required to be as involved as possible, since developing a visual solution is the process of finding common ground between the client’s vision and the designer’s vision.
Developers team - project manager, HTML coder, developer, QA specialist
Layout and then programming should be carried out by qualified HTML coder and Developer who modify the “skeleton” to a finished product with predefined functions and provide synchronization with payment systems, as well as:
- introduction of advanced functional management of goods
- dynamic filters
- implementation of advanced checkout functionality
- creating a product card
- information sections, etc
QA of the online store involves many aspects: checking the main code, layout adaptability, setting up payment systems and data processing.
Project Manager is a person who knows the full picture of the project, manages the entire development team, all processes and communicates with the client.
Specialist, who will engage the eCommerce software system
eCommerce software is used to manage online store and handle aspects such as adding and removing products, tracking inventory, calculating taxes and other work required to fulfill orders placed on the website.
Here you can read about the best eCommerce software system, which can allow you to do it by yourself without third-party assistance.
Now you know what team you need to create a high-quality and stable online store. If you have any questions, please contact us and the Geniusee team will be happy to help you.