Mobile applications are firmly entrenched in the life of a modern person. Games, services, payment systems, aggregators - all this is available on a smartphone. If you are thinking about creating a mobile application that will make a profit, we will tell you where to start.
Mobile application business plan.
Mobile Application Business Plan
First, you need to decide the subject of future mobile App. For convenience, we highlight three relevant areas:
- gaming applications
- information and reference (news aggregators, directories, translators, etc.)
- fin-tech application
Briefly describe each of the areas.
Games are very popular, but the competition in this area is very high. Also, not every developer will be able to competently implement a game application and promote it on the Internet. All this makes developing a game for mobile devices a risky idea. You need to have a fresh and thoughtful concept that captivates users, find a studio with experience in developing mobile games, and be prepared to seriously invest in advertising.
Reference applications also have an extensive user base. Compared to mobile games, the competition in this area is slightly lower and the new idea is easier to break through to popularity. Less room for extra monetization. Often such applications are quite simple to develop and use the API of other programs and systems.
Mostly, these are applications that use the API of banks, which allow you to integrate information on services and offers of different banks in one App. The competition is the least, but it is quite difficult to create a product that is in demand: not all banks provide their APIs in the public domain, and the technical and legal subtleties of creating such applications have not been developed. Fintech sphere is undoubtedly a promising area of mobile development.
Choosing a platform for a mobile application
After you have decided on the scope of development, you should think about the platform for future application. The main platforms are iOS and Android. The development for each of them has its own characteristics.
Choosing a platform is a key stage in a business plan for developing a mobile application, because the development budget, audience coverage, and also features of developing and promoting your future application depend on this.
After you have decided on the idea, functionality, and platforms on which the future application will work, you need to draw up a competent technical task.
If you do not have programming and web design skills, then to create an application you will need to find a reliable development team.
The cost of developing a mobile application
The cost of creating an application depends on many factors, for example, on the number of screens, the complexity of the design, integration with third-party services and systems, and differentiation of access rights.
You can use the service for estimating the cost of developing an application - here.
The promotion of a mobile application is a separate issue that requires a budget and time. Often the promotion is the studio that developed the application. The cost and terms of promotion, in this case, depending on the terms of the contract.