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Wyzoo – model prediction service


UI/UX Design
AWS Lambdas
H20 Driverless AI

“Geniusee successfully delivered a website and executed the research to implement an informative tools section that provides valuable guidance users. The team effectively manages projects to consistently produce deliverables on time and budget. Their responsiveness ensures an ongoing partnership.”

Andris Ezerins

CTO at Wyzoo

Scope and highlights

Workshops in Ukraine

UX/UI design

Web app development

React.js + Node.js + Python

3-10 team members

3+ years of cooperation

the challenge

Wyzoo is a US Based company that offers a solution with the selection of the target audience for your business. This App is built on artificial intelligence and learning techniques to identify patterns in your customer data enriched by an extensive database of consumer attributes. Wyzoo was founded by a team of disciplined data experts and successful entrepreneurs who use their mastery of Artificial Intelligence and Human Intelligence (AI + HI) to help mid-market companies and enterprises improve business decisions and outcomes.

Our client wanted access to skilled talent for an immediate need and to develop an online system for marketers.

The core challenges included:

  • Identifying best performing audience segments for who should receive which message

  • Improving response rates

  • Integrating multiple data sources to develop a single view of your customers and prospects

  • Acquiring more customers at a lower cost


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the process

Geniusee assisted with the development website. We led the UI/UX discovery phase and helped to define the concepts of our client's intelligence platform. Our team then actually developed the site.

We also managed the R&D work for autoML tools. Our team identified and tested the products.Then Wyzoo team had content writers summarize Geniusee's findings, which allowed us to advise on the tools' usability.

As Wyzoo brought on client engagements, Geniusee worked as an extension of our team. For one engagement, we designed and developed a diversity and inclusion legal platform.

For another client's project, our team managed the R&D work for the visual processing of images. Geniusee team developed a web platform and enabled the OCR (optical character recognition) of images going into the platform.

On this project there was a team from 3–18 team members depending on the project. We've had interactions and engagements with most of the client's team. We started working with Wyzoo in September 2018, and we’re still working with them.

Core activities at this stage included:

  • Web platform from scratch to:
    - Profile your best client
    - Tune Your Data For Peak Performance
    - Form Better & Faster Marketing Decisions
    - Capture Actionable Data From Anywhere
    - Predict Customer or Prospect Behavior

  • RnD of different ETL data cleansing and machine learning after

  • Build custom machine learning models, allowing to increase response rate and average order value

  • Reduce the cost of acquisition of the new customer


Collaboration with Wyzoo is a fun experience where we could brainstorm, come up with concepts and test different ideas. We tried to evolve team thinking. Geniusee acted as a member of Wyzoo team and it allowed us to get high productivity.

Taras Tymoshchuk

CEO Geniusee

the outcome

Due to quick strategic decisions and huge flexibility on both sides, Wyzoo launched a web platform that identifying best performing audience segments for who should receive which message. We helped our client to follow their mission - 'Integrate leading expertise and modern tools to help make Data Intelligence universally accessible and useful.'

The success of this project hinged on the following factors:

  • Choosing the right technology stack for the app

  • Regular on-site meetings and implementing best practices of Scrum development

  • Open feedback between the client and the Geniusee team


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Location Middletown

651 N Broad St, Suite 206,
Middletown, DE 19709, USA

Location Warsaw

Ul. Adama Branickiego 21/U3,
Warsaw 02-972, Poland

Location Kyiv

BC Y4, Yaroslavs'kyi Lane 4,
Kyiv 04071, Ukraine

Location Lviv

BC Technopark, Fedkovycha St
60a, Lviv 79000, Ukraine