Lead Marketing Manager

Anya Petrychenko

Recruitment Lead

a.petrychenko@geniusee.com

+380 93 518 13 83

@AnnaAny

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Requirements

You have 8+ of overall experience in marketing in different roles, including 2+ years of experience in a digital marketer role in IT-services company and a proven track record (or reference) implementing marketing strategies by using content, email marketing, SMM, SEO, PPC, cold outreach, and others;
You know how to generate MQLs and SQLs from marketing activities.
You can organize the work process not only for you and bring good communication standards and guidance for the team, including experience managing 2-3 team members for 3+ years;
You’re ready and have a willingness to take full responsibility, and generate ideas for solving marketing problems;
You speak and write English at an advanced level;
You have expertise using web analytics (e.g.: Google Analytics, Clarity, etc.) to measure and analyze data and key metrics with the ability to interpret the data into reports and recommendations;
You have experience designing buyer journey maps, as well as analyzing user flows and user behavior patterns;
Working with US and EU target audiences is a part of your daily routine;
HR marketing experience would be an asset.

What you will do

Actively сontribute to marketing strategy to improve overall performance and generate leads:

Audit the current state of the company website and social media and form a strategy for further development according to the company’s goals;
Conceptualize, implement and optimize all upper-funnel user journeys (from ads to landing pages);
Drive revenue growth through different marketing channels of the company;
Marketing budget setup and tracking;
Conduct competitive analysis to use for benchmarking purposes;
Analyze the website performance and generate insights for constant improvements;
Use various channels for promoting the company, making it recognizable and attracting new customers.

Lead operational work of a great team, including:
Organize the strategy, support the team, and keep track of the success of the department’s performance;
Bring the marketing vision and impact to cross-departments cooperation;
Content Creation & Management.

Working with the sales team:
Lead generation support and analysis;
Develop targeted sales marketing strategies, presentations, and events;
Collaborate with cross-functional teams to lead creative brainstorming sessions;
Contribute insights about our customer needs and experiences to help create content that reflects the brand and improves our marketing efficiency.

PR activities
Events research and presence;
Building partnerships with the technological and the target market communities.

What you will get

Compensation fixed+variable bonus based on achieved results;
Competitive salary and good compensation package;
Exciting, challenging and stable startup projects with a modern stack;
Corporate English course;
Ability to practice English and communication skills through permanent interaction with clients from all over the world;
Professional study compensation, online courses and certifications;
Career development opportunity, semi-annual and annual salary review process;
Necessary equipment to perform work tasks;
VIP medical insurance or sports coverage;
Informal and friendly atmosphere;
The ability to focus on your work: a lack of bureaucracy and micromanagement;
Flexible working hours (start your day between 8:00 and 11:30);
Team buildings, corporate events;
Paid vacation (18 working days) and sick leaves;
Cozy offices in 2 cities ( Kyiv & Lviv ) with electricity and Wi-Fi ( Generator & Starlink )
Compensation for coworking (except for employees from Kyiv and Lviv)
Corporate lunch + soft skills clubs
Unlimited work from home from anywhere in the world (remote);
Geniusee has its own charity fund.

Please be informed that the data administrator is Geniusee LLC with headquarter at BC Y4, Yaroslavsky Lane 4, 04071, Kyiv, Ukraine. Processing of personal data is carried out in accordance with the Law of Ukraine "On Protection of Personal Data" dated 01.06.2010 No. 2297-VI. You have the right to request access to your personal data, their release, removal or restriction of admission, the right to make a warning against admission, as well as the right to transfer the data and to make arrangements. The submission of data is voluntary and this personal data is processed in order to manage candidate applications and recruitment (selection process, interview follow-up, your job alerts management). Refusal to provide these obligations may result in a lack of opportunity to conduct the recruitment process.

Candidate personal data is addressed to Geniusee and is available to our recruitment teams, our employees involved in the recruitment process, our HR teams, and our IT teams which administrate our tools. As a part of our recruitment process evaluation, some of your data (name, surname, email address) may be used in charge of organizing events during which we may invite certain candidates.