At the heart of every successful business is a great idea. However, not all seemingly cool concepts become profitable in the long run. Today, lean startups and other technology wizards are increasingly using a minimally viable product (MVP) as a launching pad for a successful software product.
A huge number - 42% - startups failed because their product was not needed by the market. This conclusion came in the spring of 2018 in the company CB Insights. The study only reinforced the beliefs of fans of Lean and Agile, who were already saying with one voice: do not create an expensive product, offer a minimally viable version.