xUnlocked: Video learning platform for finance teams

Customer review

“Choosing to work with Geniusee has been a game-changing decision for the progress of our platform. Together the people at xUnlocked and Geniusee have become one big team, even a family. As CTO, it’s essential for me to have both a technically skilled and culturally integrated team, and Geniusee has delivered the best. Everyone on the team has a great personal attitude and in-depth expertise. With help of Geniusee, it has allowed us to build and customize our platform fast and easily.”

Ciaran Rooney
xUnlocked CTO

Business context

Both Geniusee and the xUnlocked team value transparency and collaboration, so we have proactively worked together for more than three years already. While we’re conducting the development phase led by their CTO, the xUnlocked team handles sales and content development.

When the work started, xUnlocked already had a video learning platform on WordPress, yet they had a goal to expand. WordPress suits small and medium-sized businesses well, but may not be the best fit for global enterprises with institutional clients. In this case, a much better solution for xUnlocked was Laravel, which also allowed us to create a completely custom design.

Solutions we implemented

Platform re-engineering & architecture modernization

We rebuilt the legacy WordPress solution into a scalable Laravel + React ecosystem. This included:

• Strong DevOps foundation ready for SOC2-aligned scaling and throughput demands
• Completely redesigned UI/UX and system architecture
• A modular frontend based on React components
• A new Laravel MVC backend for content, user, and subscription management
• Nine beta environments for safe parallel development and uninterrupted production

Multi-domain product evolution

We transformed xUnlocked from a single-domain finance platform into a unified, multi-domain learning suite.
Core work included:

• Cross-domain data models and unified content architecture
• Consistent UX patterns adaptable across Finance, Sustainability, and Data Analysis
• Centralized navigation, filtering, and discovery tools
• Foundations enabling rapid rollout of vertical platforms like Sustainability Unlocked

Enterprise-grade customization, integrations & security

To support institutional clients, we built a flexible, secure environment with deep enterprise personalization.
Delivered capabilities:

• SSO via Auth0 and SAML
• ChargeBee integration for subscription billing
• Tenant-level branding (logos, labels, custom libraries)
• Role-based access and advanced team structures
• Admin and support tools for content, customers, and learning workflows

Data-driven learning operations & assignment engine

We implemented a comprehensive analytics and assignment system enabling managers and learners to operate with precision.
This included:

• Assignment engine with video, course, pathway, and goal-based tasks (hours/credits)
• Manager dashboards with engagement insights (activity, attendance, completion, time)
• Learner analytics showing progress, pacing, hours, and upcoming goals
• Continuous testing (regression, localization, load) and migration to automation
• UX/UI refinement driven by real learner interviews

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Features

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Analytics

The platform provides comprehensive visibility into learning performance, allowing managers to track overall team progress as well as drill into individual activity. Engagement can be monitored by hours spent, login frequency, last visit, earned credits, and completion rates. An interactive analytics dashboard also showcases detailed video performance insights, helping organizations understand how content drives real learner outcomes.

Various assignments

The platform offers multiple types of learning tasks that enable managers to direct and structure employee development. Managers can assign specific videos or courses, set learning goals based on required hours or credits, and guide their teams through a clear, measurable learning pathway. This functionality ensures a more controlled, goal-oriented learning process and provides visibility into how each employee progresses toward defined targets.

Navigation

The platform offers a clean, intuitive UI/UX designed for effortless discovery. Learners can refine their search by duration, topic, or expert, and browse content organized by categories, trends, pathways, or recently added items. This structured navigation helps users quickly find the material most relevant to their goals.

Teams management

xUnlocked supports a robust team management model with four distinct roles: team owner, account manager, team manager, and team member. Organizations can create multiple teams, invite members, assign tasks with due dates, and monitor progress across both individuals and entire groups. This structure helps managers guide and control the learning journey at scale.

Single sign-on

Access is streamlined through LinkedIn login, corporate SAML authentication, and secure “remember me” functionality. These options ensure quick and frictionless sign-in while meeting enterprise security requirements.

Personalization

Organizations can log in using internal corporate credentials and customize the platform with their own branding, including logos and naming. Companies can also transform xUnlocked into a branded internal knowledge hub by hosting their own course library alongside platform content.

3rd party integrations

The platform integrates with Auth0 to guarantee secure access and identity management, while ChargeBee handles subscription billing for monthly or annual plans. Additionally, SSO connectivity with Cornerstone allows enterprise learners to access xUnlocked videos directly within their existing learning ecosystems.

Learner progress analytics

Learners have access to detailed analytics on their own progress, including time spent, completed activities, upcoming goals, and overall learning trajectory. This visibility helps them understand their pace, stay motivated, and plan their learning more effectively, making the experience more structured and self-directed.